A wonderfully documented guerrilla street art campaign to help reinforce the brand motto ‘Life Less Serious’ for lollipop company, Chupa Chups. Nothing screams childhood fun like sidewalk chalk!
Chupa Chups is all about a ‘Life Less Serious’. Â To emphasize this, we set out to create a huge piece of colorful sidewalk art in the middle of Amsterdam’s business district. Together with street artist SaÅ¡a Ostoja, his dedicated crew and a group of super creative kids, we got all kinds of business folk involved in the creative process. Everyone was on their knees chalking away, contributing to the artwork and making life a little less serious.
This effort was part of our ‘Chupa Stoep Art’ campaign, where we encouraged kids all over The Netherlands to make their sidewalks less serious with their own ‘Stoep Art’ (sidewalk art) creations.
Advertising Agency: Square Melon Amsterdam
Client: Perfetti van Melle Benelux B.V.
Brand: Chupa Chups
Creative Director: Frank Schippers
Creatives: Jesse Ridder, Jurriaan van Bokhoven
Illustrator: SaÅ¡a Ostoja
Art-buyer/-producer: Camilo Kneppers
Director: Klaas Arie Westland
Editor: Jasper Verhorevoort
Account: Wendy Vork