McDonald’s Flips It’s Golden Arches for International Women’s Day

McDonald’s celebrated women on International Women’s Day back in March in the most iconic way, by flipping their famed double arches upside down to make a W.

At McDonald’s, over 60% of McDonald’s managers are women. To celebrate women, over 100 female owned McDonald’s stores nationwide flipped their logos, updated their apparel and packaging.

To increase awareness, they also updated their presence on social media channels such as Twitter and Snapchat by updating the logo and header images.

The campaign received attention from all over the globe, with over 1.6 billion media impressions, and making McDonald’s the #1 searched brand query on International Women’s Day. Impressive!



Advertising Agency: We Are Unlimited, Chicago, USA
Production Company: Sanctuary Content
U.S. Chief Marketing Officer: Morgan Flatley
Senior Vice President Corporate Relations: Jano Cabrera
Chief Creative Officers: Ari Weiss, Toygar Bazarkaya
Chief Executive Officer: Mark Mulhern
Chief Production Officer: Jon Ellis
Executive Creative Director: John Hansa
Creative Directors: Vic Sanchez, Jon Morgan
Senior Art Director: Emily Walton
Senior Copywriter: Sarah Uchison
Art Director: Caitlin Vanderklok
Copywriter: Liza Rush
Art Director: Georgia Taylor
Copywriter: Sarah Dembkowski
Group Business Directors: Melanie Behling, Chris Bergen
Account Executives: Jessa Gianotti, Ellese Meyer
Senior Integrated Producer: Otto Linwood III
Content Producer: Nikki Calabrese
Videographer: Mason Adams
Music Director: Alec Stern
Senior Narrative Strategist: Carly Starratt
Associate Director Social Strategist: Daniela Vieira
Senior Social Strategy Lead: Emily Bader
Creative Director: Jim Eby
Account Supervisor: Kathryn Fielder
Creatives: Dean Lee, John Larigakis, Cosmo Campbell
Director: Elle Ginter
Director of Photography: Allison Anderson
Editor: Kim Bica
Associate Director / Social Media: Eric Dornbrook
Associate Director / Social Medai: Maura McNulty
Associate Director / Advertising: Samantha Bartucci
Social Media Strategist: Lexi Wozny

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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