Mineral Water Company Donat Mg Creates The World’s First Portable Royal Toilet

Donat Mg is a natural mineral water that has a favorable effect on digestion, relieves heartburn and other symptoms that come from magnesium deficiency. To raise awareness of these benefits, they took to the streets and came up with a very interesting concept. They would create the world’s first portable toilet that would make anyone feel like royalty.

They used various materials to create a small pop-up toilet that was almost completely gold. Before entering the royal throne, the person would be given a golden crown to complete the experience. Inside the bathroom, they would find everything they could possibly need. They would also find a small chest that would contain Donat Mg water.

The campaign was quite successful as over 2.9 million YouTube users watched the video from different target markets and the video itself was watched over 1.8 million times.


Donat Mg Royal Toilet 2 Donat Mg Royal Toilet 3


Marketing Director, Atlantic Grupa: Ranko Jelača
Marketing Manager, Atlantic Grupa: Simona Koren
Creative director & Copywriter, Pristop: Blaž Vuk
Art Director, Pristop: Matija Kocbek
Account Director, Pristop: Živa Švagelj
Account manager, Pristop: Andreja Brezovnik
Assisting account manager, Pristop: Tea Rojec
Designer, Pristop: Barbara Podlogar
Digital Strategist, Pristop: Jernej Å pende
PR, Pristop: Uroš Štanc
Head of production, Pristop: Damjana Grošelj
Web designer, Pristop: Andrija Šulić

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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