Donat Mg is a natural mineral water that has a favorable effect on digestion, relieves heartburn and other symptoms that come from magnesium deficiency. To raise awareness of these benefits, they took to the streets and came up with a very interesting concept. They would create the world’s first portable toilet that would make anyone feel like royalty.
They used various materials to create a small pop-up toilet that was almost completely gold. Before entering the royal throne, the person would be given a golden crown to complete the experience. Inside the bathroom, they would find everything they could possibly need. They would also find a small chest that would contain Donat Mg water.
The campaign was quite successful as over 2.9 million YouTube users watched the video from different target markets and the video itself was watched over 1.8 million times.
Marketing Director, Atlantic Grupa: Ranko JelaÄa
Marketing Manager, Atlantic Grupa: Simona Koren
Creative director & Copywriter, Pristop: BlaÅ¾ Vuk
Art Director, Pristop: Matija Kocbek
Account Director, Pristop: Å½iva Å vagelj
Account manager, Pristop: Andreja Brezovnik
Assisting account manager, Pristop: Tea Rojec
Designer, Pristop: Barbara Podlogar
Digital Strategist, Pristop: Jernej Å pende
PR, Pristop: UroÅ¡ Å tanc
Head of production, Pristop: Damjana GroÅ¡elj
Web designer, Pristop: Andrija Å uliÄ‡