Netflix Transforms A Building Facade Into Prison Promoting Orange Is The New Black

To promote the third season of Netflix original series, “Orange Is The New Black”, Netflix created a unique ambient experience in the streets of Paris.

On June 14th, a facade of a building in Paris was converted into a prison, featuring inmates resembling those from their hit Netflix original series, “Orange Is The New Black”.

Inmates were shuttled into the “prison” via a bus and a public stunt was performed. Onlookers stared as inmates stood there looking bored, worked out and chatted.

[ via La Reclame ]