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Olympic Committee Gives Free Subway Rides In Exchange For 30 Squats

Would you do 30 squats for a free subway ride? The Russian Olympic Committee decided to place a very interested machine in Russian Subways that encouraged passerby’s to do 30 squats for a free subway ride ticket.

The campaign is meant to get the people of Moscow excited and in the Olympic spirit for the upcoming Sochi 2014 Winter Olympics in Moscow, Russia.

The participant is required to stand in front of the unique vending machine in which it will count each squat.

“We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle,” Alexander Zhukov, president of the Russian Olympic Committee, was quoted by state-run news wire RIA-Novosti as saying.

The free rides will be on offer for a month. The Olympic Games are set to kick off on March 7, 2014.

Guerrilla Marketing - Subway Russia

via The Wallstreet Journal

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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