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Powerade Creates Genius Workout Billboards To Help You Break A Sweat

Powerade recently created a set of very unique billboards that doubled as workout equipment to emphasize the brand attitude “You have more power than you think”. With the help of Ogilvy & Mather, Powerade created several workout billboards that allows people to practice their rock climbing, weight lifting and boxing skills. The billboards were set up in Berlin and certainly got the crowd engaged! People who participated and gave the billboard a try would also get some free Powerade to help replenish their electrolytes.

Powerade Creates Genius Workout Billboards To Help You Break A Sweat 1 Powerade Creates Genius Workout Billboards To Help You Break A Sweat 3

Powerade Workout Billboard 1 Powerade Workout Billboard 2 Powerade Workout Billboard 3 Powerade Workout Billboard 4 Powerade Workout Billboard 5

Credits

Advertising Agency: Ogilvy & Mather, Berlin, Germany
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+