Powerade recently created a set of very unique billboards that doubled as workout equipment to emphasize the brand attitude “You have more power than you think”. With the help of Ogilvy & Mather, Powerade created several workout billboards that allows people to practice their rock climbing, weight lifting and boxing skills. The billboards were set up in Berlin and certainly got the crowd engaged! People who participated and gave the billboard a try would also get some free Powerade to help replenish their electrolytes.
Advertising Agency: Ogilvy & Mather, Berlin, Germany
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse