Powerful Google Search Ads For Women Rights

This is a very interesting campaign created by Ogilvy & Mather Dubai to help spread awareness of women’s rights. This campaign was created for UN Women that used real suggested search results from Google’s autocomplete feature.

“This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.” – Christopher Hunt, creator of the campaign

Google’s autocomplete feature strives to give the most relevant search results as you type. Sometimes the results aren’t pretty. This campaign is unique as it sparks social debate and makes people around the world realize that people actually search for these answers.

Via Design Taxi.