Puma Starts Inking Customers for Mothers Day Promotion

Puma partnered with Manga agency in Brazil to bring you this very permanent campaign. The team wanted to make the Mother’s day of last one something that no one would ever forget.

The challenge was to get shoppers attention to Puma stores during Mother’s day, the second best sales period in Brazil. In this special promotion, if a son bought over $250 on Puma products, they then have the chance to get inked on the spot. If they didn’t want to do it then, they were given a voucher to get a tattoo later.

The campaign increased overall sales by 27% and 820 moms were honored forever by tattoos.