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Great QR code campaign Portugal

The idea was simple; Launch a QR code, one of the most innovative technologies of the 21st century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

Well done! This method of this campaign has been picked up by various media and the content behind the QR codes are relevant for people who are looking for cultural information about their destination!

[youtube http://www.youtube.com/watch?v=_uEAfTrCYpk]

Written by Gerben Derks

Dutch guerrilla, BD and marketing manager.

Loves helping companies with innovations!

Loves innovative (guerrilla)marketing!

Loves sharing ideas on his own dutch blog: www.maxposure.nl

Connect with Gerben on LinkedIn

 

 

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