Quebec City Magic Festival Creates The First Billboard To Disappear Before Your Eyes

Quebec City Magic Festival promoted their event with a very fitting billboard…a billboard that disappeared right before your eyes. This is not the first time the festival has partnered with Lg2 agency to bring creative and out of the box advertising ideas. The same agency is behind other amazing marketing campaigns such as the invisible poster campaign.


To see behind the curtain:

Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriters: Guillaume Bergeron, Marc Guilbault, Mathieu Dufour, Jean Lafrenière
Accountant: Tania Pons Kilfoil
Agency Producer: Julie Pichette
Director: David Poulin
Production House: Nova Film
Post Production: Marc-Antoine Richard
Engineer: Gestev
Sound Design: Studio Expression, Jean-Philippe Jourdain

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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