PokÃ©mon Go is the hot mobile game that has millions of people exploring locations to capture virtual PokÃ©mon characters. The game utilizes geolocation, maps and augmented reality to provide a rich and unique experience for the players.
Within a week of the app being released into the public, it has added more than $7 billion to the parent company Nintendo’s market value. A little over a week later, the game has more users than the popular dating app Tinder and surpassed Twitter in daily active users on Android devices.
According to Inc., store owners can purchase a PokÃ©mon Go feature called a Lure for as little as $1.19 an hour to encourage players to go to that location. Store owners are buying them up to get foot traffic into their stores.
There are also things called Pokestopsâ€”real life places of interest that players can check outâ€”that get people moving around the town discovering hot locations in their city.
From outside the restaurant where we ate dinner tonight. There was a Pokestop next door with lure constantly active. pic.twitter.com/cfQ05yIdl8
— Steve Lubitz (@WickedGood) July 11, 2016
“PokÃ©mon Go essentially breaks down the wall between technology and real-world experience, so as brands drive people into new locations, there’s a real opportunity for them to do more ambient marketing that isn’t exclusively digital,” saidÂ Jamie Gallo, president at Wunderman New York.
Image viaÂ Reddit: purple_snorklewacker
[ via Adweek]