AGE Isobar and Space Channel decided to play a little prank on movie goers to promote a series of terror films on the Space Channel. During the normal pre-movie advertisements, they ‘turned off’ all the power and made the theatre pitch black. The crowd booed, assuming that it was a serious technical issue. Little did they know, it was all part of the plan.
Watch the video above to see how they got their message across.
Advertising Agency: AGE Isobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Cícero Souza
Copywriters: Ricardo Porto, Daguito Rodrigues, Nicholas Bergantin
Account Managers: Lilly Mattão, Melissa Volk
Media: Alice Orlando, André Zanetti, Lucas Marques
Agency Producers: Juliana Dantino, Virgínia Machado
Production Company: Easy Filmes
Director: Alessandro Yamada
Sound Producer: Jamute
Published: October 2013