Super Bock Creates Foosball Table Powered by Beer Caps

What’s better than foosball? Free foosball!

Ok, well not quite. Super Bock modified a foosball machine to accept payment in the form of Super Bock bottle caps instead of coins as a way to promote their beer brand in the bar. Bar partons could order a bottle of Super Bock beer and keep the bottle cap. A single bottle cap can be redeemed for a game of foosball. It’s a relatively simple activation, but doesn’t it look like a fun time?


Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Directors: Jorge Coelho, João Espirito Santo
Art Director: Nuno Gomes
Copywriter: Ivo Martins
Creative Supervisor: Marcelo Dolabella
Accounts: Ana Pereira, Catarina Oliveira, Diogo Lopes
TV Producer: Diffuse
Additional credits: Redworks
Published: March 2015

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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