Would You Take Free Coffee from Someone Who Is HIV Positive?

AIDS Concern Hong Kong conducted a small experiment with coffee. They created a mobile coffee bar that gave away free coffee to anyone who wanted one. The catch? It was prepared by individuals who are HIV positive. They made it very clear that it was free coffee made by people with AIDS.

The video shoes the prejudice that people with AIDS often face. AIDS Concern Hong Kong created this small experiment to bring awareness to the prejudice these people face. So, would you accept free coffee from a person who is HIV positive?


Advertising Agency: TBWA\Hong Kong
Creative Director: Esther Wong
Art Director: Penny Lau
Copywriter: Richard Dunn
Photographer: Harry Yiu
Additional credits: Pauline Wong, Jan Cho, Mike Wu, Ken Hui, Gerald Tam, Latona Lai, Anthony Lam, Chika Tsang, Jacqueline Hung, Terence Ling, Joanne Lao
Published: February 2015

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

Five Ways to Promote Your Products Right

How to Bounce Back from Marketing Mistakes