We recently put up an article that features some very creative guerrilla marketing by using larger than life object. Although the installation itself isn’t quite as applicable for smaller businesses, it may be a good solution for larger business and corporate promotions.
TaylorMade, maker of premium golf drivers, recently ran a campaign where they installed a 950 pound driver that took 250 man-hours to construct. The replica R11 driver was 88-feet-tall and was placed to the right-field foul pole at Petco Park in San Diego.
As part of the launch, TaylorMade LPGA Tour golfer Natalie Gulbis will throw out the first pitch before the game, and hit a “first drive” from the home plate area in the afternoon.
The Padres say Major League Baseball has signed off on the club, whose height matches the length of the Coca-Cola bottle at San Francisco’s AT&T Park.
Taylormade and the Padres will also harness this integrated marketing promotion to make a joint commitment to the community. For every home run hit by a Padres player at Petco Park, Taylormade will donate US$600 to a local charity.
Check out the installation video below!