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The Coca-Cola® Remix Bottle

Everyone knows the sound of a Coke bottle being opened. But it’s been the same for over 125 years. So, Coca-Cola® decided to give the classic “psssttt” a fresh new twist and created the Coca-Cola® Remix Bottle together with DJ/Inventor Jun Fujiwara. It’s a social music project that spreads happiness wherever it goes.

A team went out and recorded sounds from everyday life, such as the sound of making taffy, boxing, skateboarding, and more. The DJ then remixed the sounds and made every open a new sound.

Credits

The Coca-Cola Company
ASEAN Marketing Director: Shakir Moin
ASEAN IMC Director: Leonardo O’Grady
SVP Sparkling & Sports, Japan: Shelly De Villiers

Ogilvy Singapore
Chief Creative Officer: Eugene Cheong
Regional Creative Director: Jeff Curry
Creative Director: Chris Gurney
Regional Executive Creative Director: Daniel Comar
Creative Group Head: Antti Toivonen
Senior Copywriter: Sharon Chan
Senior Art Director: Anna Rondolino

Ogilvy Japan
Executive Creative Director: David Morgan
Creative Director: Kosuke Hashijima
Art Director: Chie Katayama
Traffic: Atsuko Keino

Inventor
DJ-Inventor: Jun Fujiwara

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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