The Coca-Cola® Remix Bottle

Everyone knows the sound of a Coke bottle being opened. But it’s been the same for over 125 years. So, Coca-Cola® decided to give the classic “psssttt” a fresh new twist and created the Coca-Cola® Remix Bottle together with DJ/Inventor Jun Fujiwara. It’s a social music project that spreads happiness wherever it goes.

A team went out and recorded sounds from everyday life, such as the sound of making taffy, boxing, skateboarding, and more. The DJ then remixed the sounds and made every open a new sound.

Credits

The Coca-Cola Company
ASEAN Marketing Director: Shakir Moin
ASEAN IMC Director: Leonardo O’Grady
SVP Sparkling & Sports, Japan: Shelly De Villiers

Ogilvy Singapore
Chief Creative Officer: Eugene Cheong
Regional Creative Director: Jeff Curry
Creative Director: Chris Gurney
Regional Executive Creative Director: Daniel Comar
Creative Group Head: Antti Toivonen
Senior Copywriter: Sharon Chan
Senior Art Director: Anna Rondolino

Ogilvy Japan
Executive Creative Director: David Morgan
Creative Director: Kosuke Hashijima
Art Director: Chie Katayama
Traffic: Atsuko Keino

Inventor
DJ-Inventor: Jun Fujiwara