The North Face wanted to create a lasting impression and give people coming into the store a virtual experience of the south pole. The team used Oculus Rift VR headsets to give the participant the experience of being pulled by sled dogs. Little did they know, they would be in for a real treat.
After awhile, the store employees would take off the headset and the participant would actually get pulled by real sled dogs through a fun course through the mall where they could grab some merchandise. The North Face team partnered with Korea’s national dog sledding team to give a more authentic experience.
Advertising Agency: INNORED, Seoul, South Korea
Published: October 2015