Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration with the marketing agency, Happiness Brussels and street artist Ernest Zacharevic hope to drive awareness to this danger by highlighting the positive effect of rearview cameras.
Zacharevic invaded a parking lot in Brussels (Q-Park Lepage) and turned the walls into interactive murals bordering streetart. The artist painted children on the walls with a unique interactive element such as soccer balls, shopping carts and other toys.]
This is definitely one way to use street art in your next guerrilla marketing campaign! What do you think?