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True hard guerrilla for organ donors

In a live experiment in Germany, people in a station are confronted with a patient, who is waiting a bit longer than just for the next train: for a life-saving organ! In Germany patients have to wait so long, that three of them pass away every day. And all because too few of us have an organ donor card.

[youtube http://www.youtube.com/watch?v=n5cjSHwyU6M]

Written by Gerben Derks

Dutch guerrilla, BD and marketing manager.

Loves helping companies with innovations!

Loves innovative (guerrilla)marketing!

Loves sharing ideas on his own dutch blog: www.maxposure.nl

Connect with Gerben on LinkedIn

 

 

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