Volkswagen’s New Guerrilla Campaign Encourages People To Try The ‘Fast Lane’

Volkswagon Viral Video ExampleAs viral and guerrilla marketing goes, the whole concept is to think outside of the box. Way out of the box. That’s why few brands have success with these types of ads because they’re either afraid that what they’re doing is not in tune with their brand’s image or they’re simply worried that what they do won’t go over well with the public.

But there are some brands that don’t really do much in the way of worrying about what people will do when they do something completely out of character. And this is precisely what makes them stand out from the rest. Take this new viral campaign from Volkswagen for instance.

Bringing back those people from VW’s Fun Theory responsible for those viral videos that made the Web last year,

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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  1. All this data-driven direct marketing might seem a little creepy or even nefarious, and certainly it can be when marketers are insensitive or unethical in their use of consumer data. However, direct marketing also offers significant value to consumers by tailoring their experience in the market to things that most align with their needs and interests. If you re going to have a baby (and you don t mind people knowing about it), wouldn t you rather have Target send you special offers on baby products than on men s shoes or home improvement goods?

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