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VW Broken Billboard Shows That Original Parts Matter

In Turkey, lots of Volkwagen owners prefer to get cheaper parts for their cars which ultimately don’t work properly. That’s why Volkswagen created the broken billboard to showcase that non-original parts will ultimately fail you. The billboard appears to be stuck between two different ads as it tries to cycle through. In the center they placed a small VW ad that says “If it is not original, it does not work properly.”

Overall, it doesn’t seem to be a very unique or creative campaign; however, I do appreciate that it is a simple and small change to what we are used to seeing that makes it slightly more interesting. Would this billboard get you to stop and engage?

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+