In Turkey, lots of Volkwagen owners prefer to get cheaper parts for their cars which ultimately don’t work properly. That’s why Volkswagen created the broken billboard to showcase that non-original parts will ultimately fail you. The billboard appears to be stuck between two different ads as it tries to cycle through. In the center they placed a small VW ad that says “If it is not original, it does not work properly.”
Overall, it doesn’t seem to be a very unique or creative campaign; however, I do appreciate that it is a simple and small change to what we are used to seeing that makes it slightly more interesting. Would this billboard get you to stop and engage?