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Westin Hotels Twitter-Activated Vending Machine Dispenses Free Running Gear

Westin Hotels & Resorts created a very unique vending machine to encourage people to run a 5K in New York on June 4th. The vending machine wasn’t your typical vending machine as it dispensed New Balance running gear and could only be activated by sending a tweet, “I want to run with @Westin” with your size and gender as well as a unique code that the machine assigns you.

Upon sending the tweet, the vending machine would then acknowledge your tweet and dispense a package containing new socks, shoes, shirt, shorts and, for women, running bras…all for free!

The machine held 75 sets of gear from 9 to 10:30 am. The hotel staff also handed out free T-shirts so that latecomers didn’t leave empty handed.

“We take a lot of pride in being a hotel that’s healthy,” said Christopher Heuisler, Westin’s running concierge. Yes that’s an actual job title. “We want people to think of Westin as a place to go when you want to stay healthy on the road.”

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Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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