One day Google was handing out free cupcakes from a truck in Austin, TX to people who were using Google Photos or wanted to try it. People walking by could claim a free cupcake and pay for it with a photo. Enter Zappos.
ZapposÂ decided to walk straight up to the Google cupcake truck and planted their #PayWithACupcake box. The idea? It’s simple. Put a cupcake in the slot and get a reward.Â People then started funneling from the Google truck to the Zappos box to get cool rewards like watches, headphones, sunglasses, backpacks and gift cards. They even got some people from the Google truck to walk over and deposit some cupcakes.
Bold move Zappos.
Google was handing out cupcakes from a truck in Austin, TX to people who were using Google Photos. Zappos showed-up by surprise in a cardboard box and started handing out gifts to people who would drop the Google cupcake into a slot on the box. Gifts included watches, headphones, sunglasses, backpacks and gift cards.
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