Opel ADAM – The Color Changing Car

With the launch of the new cool Opel ADAM, Opel has reached out to the young “hipsters” in town by placing the car in the heart of Copenhagen, near some fancy bars, so it would gain attention enough to start the hype before the car was even released. An amazing video mapping trick combined with cool sounds made the car stand out in the street – it actually looked like something that would normally fit into a night club! Opel ADAM has some quite fancy features and comes in many colors. Actually 60.000 exterior and 80.000 interior combinations which makes it possible to customize it your way which was why flyers was handed out to interested people passing by, so they could design their own on the Opel website. The stunt was pulled of by Danish agency Uncle Grey. Well done guys :)

Written by Thomas Vig

26 year old Marketing Musketeer at the Copenhagen based agency EventForce.

I'm a skilled creative kid who work with events, creative marketing, new bizz, PR and Facebook.

Check out my Linkedin to see more about me and please feel free to ad me at any time.


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