Kellogg’s ‘Fuel On’ RFID Projection Mapped Skatepark #FuelOn

Kellogg’s in Australia recently launched their latest campaign that utilizes RFID technology and projection mapping. They created a unique skatepark in Australia that used laser triggered cameras to automatically shoot and upload images to Facebook by using RFID technology.

They also use projection mapping to light up the skate park with bright neon lights and cool textures. It’s a great social campaign that definitely has the cool factor! Who wouldn’t want to share their sweet moves with their friends?

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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