Leo Messi is back in Barcelona sporting his new adizero f50 Messi boots. Adidas recently did some guerilla projection mapping in Barcelona to help spread awareness of the new boot.
The projection mapping animations were displayed in various parts of Barcelona and hopes to capture what playing the Messi way really means and help celebrate his unique affinity with the city he loves.
Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings. Adidas did a wonderful job taking to the streets and executing on this guerrilla projection mapping campaign.