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Contests are not necessarily about winning a big prize. Their purpose is to engage as many people from your target audience on as many platforms as possible. So it’s important to tailor any campaign to a specific strategy with the goal of engagement in mind. Here are a few contests and campaigns that stirred some […] More
Audi wanted to encourage people to explore further than ever before. They saw that people on Instagram keep posting the same old photos of the same old boring destinations. With the help of Swedish agency Åkestam Holst, they created a microsite that showed where the most Instagram photos were being taken in Sweden. They then encouraged […] More
Instagram is one of the leading social media websites to gain traction for your brand and generate leads. Launched in 2010, this photo-sharing website uses imagery to position brands who can take leverage from a vast pool of 300 million users who can turn out to be valuable leads. A majority of people on Instagram […] More
Are you looking to be the best social media manager / growth hacker you can be? Well today I’ve posted my 5 favorite tools to grow and manage your Twitter accounts. By using these tools correctly, you WILL grow your Twitter account. 1. ManageFlitter If you’re looking to grow your Twitter account, I strongly recommend checking […] More
I remember it like it was yesterday. Setting up my Twitter account and Tweeting that first Tweet on Twitter. It was Friday, September 17, 2010, and it was like magic! I had mostly ignored Twitter previous to this day, but on this day, Twitter became a part of me, and me, a part of it. […] More
Over the past few years, it seems as if Google+ has become less of a social network to rival Facebook, and more of a place for businesses to waste precious time building profiles that are only relevant when they somehow appear at the top of search results. The sad truth is that this is how […] More
Every business needs marketing expertise. Advertising and promoting a company comes with the territory of competition, and in today’s digital world it’s imperative for marketing departments to build effective online marketing strategies with high quality material. Don’t waste time reviewing all technology offers. Review the following ten tools to implement better marketing practices and increased […] More
Twitter is about to celebrate its 10th birthday. This social media giant began humbly enough when its co-founder and CEO, Jack Dorsey, sent the first public tweet: “just setting up my twtter.” That first tweet spawned one billion tweets within three years. By 2009, Twitter was becoming a relevant news source and broke news on […] More
Moleskine is all about note taking and creative ideas, with its notebooks and agendas having numerous fans all over the world. In fact, they even encourage you to keep using a pen and a pencil and this was also the case during the celebration of the Handwriting Day. National Handwriting Day is celebrated on January […] More
Social media is an elegant answer to small business success. When done right, it can become a free lead generating machine. Internet marketer Chris Farrell, for example, attributes much of his success to Facebook. How do you use social media marketing to find your target audience? How do you use it to talk to them about […] More
Most companies today don’t meet social media consumer needs with a designated social media specialist. Instead companies dedicate this task to an entire social media team and even department. Why? Because consumers expect companies to have an active social media presence. Social media is where consumers go to interact and connect with brands, learn about […] More
The way we use social media is changing, and for brands it’s no longer about having the most followers – it’s all about engagement. If nobody sees your tweets or interacts with them, then what’s the point in twittering at all? We recently carved out a new social media strategy that has seen our Twitter […] More