Land Rover and the creative folks at Y&R NYC created a very unique campaign on Instagram that showcases two fictional adventure stories. They utilized all the space and created a panoramic style photo as you scroll down.
The first Instagram story can be seen at @SolitudeInSawtooth, which follows the outdoor journey of a young couple as they explore the Sawtooth National Forest in Idaho in their Land Rover.
The second story can be seen at @BrotherhoodOfWonderstone which shows two brothers as they explore Kanab, Utah.
Each of the Instagram accounts show the story in a very unique way as they stitched together a large panoramic image including several video pieces.
Check it out!