TopShop: Instagram Powered Social Catwalk

by Ryan Lum October 10, 2014, 8:00 AM 1.9k Views

TopShop is famous for their cutting edge fashion and social catwalks. This year they decided to try something new and social by creating an Instagram/Facebook powered Social Catwalk.

Unlike a normal catwalk where models strut their stuff down the runway, the Social Catwalk is powered by 5 VIP Instagrammers who went around taking their favorite snaps of unique outfits during fashion week. The 5 VIP Instagrammers’ favorite snaps were then displayed in a unique pop-up displayÂ in their flagship London store for the world to see.

People could also share their coolest fashion by taking an Instagram shot and using #TOPSHOPWINDOW

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+