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    Great QR code campaign Portugal

    The idea was simple; Launch a QR code, one of the most innovative technologies of the 21st century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for […] More

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    MEXX Guerilla Event For New Shop In Zürich

    Mexx, a woman’s clothing store, is opening a new store in Zürich, Switzerland. With the help of marketing agency hipeak BTL, they ran a street guerrilla marketing campaign in which they pulled people off the street for a small challenge. The agency hired several people to wear shirts with letter on them and the challenge for […] More

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    Wonderbra’s Sexy Ad Decoder App Allows You To See What’s Under The Dress

    Lingerie company, Wonderbra, just released a sexy new mobile campaign that allows certain users to see what’s under the dress. Wonderbra in the UK’s new Decoder app allows people to see underneath their sexy model’s clothing to see the bodacious bras beneath. Their new ‘Decoder’ app allows users to ‘Decode’ print ads, outdoor and even […] More

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    How Augmented Reality is Changing the Marketing Field

    It’s all in the name. Augmented Reality (AR) is really supposed to improve your reality, make your experience things you definitely can’t in reality. That’s is the charm of AR. It gives products the chance to fulfil the fantasies of consumers. ARWorks is an AR agency who specializes in using AR  as a marketing tool. […] More

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    42 Adverts That Break The 4th Wall

    Let’s face it, most adverts are desperately boring. They cling to the perceived rules of advertising and don’t stray from the accepted formats. We’ve all seen a normal billboard advert millions of times, why not add some spice? But every so often a maverick arrives, blazing a trail of originality and defiance. We celebrate those […] More

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    Free Grolsch Beer Interactive Ad Campaign

    BMB Agency created a fun and interactive experience that truly brings the user into the picture. The agency created an interactive online video and mobile experience for beer company Grolsch. They introduced the concept via a TV commercial that invited viewers to continue the mystery plot via computer. The online experience asks the user to text […] More

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    Why the Agile Method is Necessary for Your Marketing Team

    Agile marketing and agile methodology are terms that are receiving a lot of attention currently. Businesses are interested in agile methods, especially as they pertain to marketing practices, but few people seem to know what the agile method is. If you search “agile marketing” on Wikipedia, nothing will come up. That’s because agile marketing is […] More

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    Top 5 Must Read Online Marketing Books

    We can all learn more about internet marketing, no matter who we are, what we do and how good we are at doing it, there’s always more that we can learn to do it better than we are right now. Here is a list of the top 5 books released this year that will help […] More

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    3 Lessons to learn from Oreo’s Killer Popular Culture Marketing

    Oreo is at the forefront of pop culture. They’re part of the biggest social events and social movements today. Is this because they’re a delicious snack treat? No. It’s because they’re marketing is built around the most-talked about issues and events in a way that is visual, simple and sharable. Here are three lessons on […] More

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    Using Publicity As A Creative Guerilla Marketing device

    Coverage is an important and frequently disregarded tool of creative selling; plus a more cost-effective method of achieving the target audience than marketing. Using the inherent third-party certification of the press suggested in every content history, a reports or feature content in a very magazine, newspaper, or on TV or stereo, is a much more […] More

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    Interview With Nicolas Bouvet, Founder of Une Agence Américaine

    Une Agence Américaine is a communications agency based in Paris, France that specializes in RFID marketing, public events, street marketing and road shows. The agency is relatively new being a little over 2 years old, but they have big ideas. A pioneer in the deployment of RFID, a Une Agence Américaine thrives on new technology to amplify buzz. […] More

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