The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.
Twelve notes. Twelve opera singers. One instrument. Set during the Festival d’Opéra de Québec, TFO brought opera to the streets and invited strangers to interact with a large keyboard powered by the human voice. The Living Piano is a 12-note, giant keyboard that features opera singers who sing with their corresponding notes. Each of the […] More
Are you bored? Get Sky Go for your mobile. What would you think if you started nodding off and suddenly heard a voice in your hear? Well that’s just what this company did. Sky Go is a tv network that just released a new mobile version of their service. To promote their new offering, they placed […] More
Molson Beer is bringing back the infamous tagline, “I Am Canadian”, with the help of their latest campaign conceived by the creative folk over at Rethink Toronto. The team created a unique beer fridge that only opens to Canadian passports. They then placed the fridge all throughout parts of Europe such as Canterbury, White Cliffs of Dover, […] More
The collection is called the “Survival Collection Autumn/Winter 2014”. This ambient advertising campaign comes from Motz, a popular magazine for homeless people in the German capital. Glow agency in Berlin found some leading fashion designers to make the newspaper a little more chic. Designers from Blush, Mongrels, Liebig and Firma used Motz newspapers to dress […] More
According to the ancient mayan tribe, the end of the world is set for December 21st, 2012. The Mayan Apocalypse is coming! But that doesn’t mean it’s the end of the world. At least that’s the new message SEAT is sending us with their new ambient marketing advertisement. On Tuesday December 18th 2012 SEAT placed the brand […] More
Microsoft is jumping into the ambient advertising game with their latest marketing campaign based in the UK for its new Windows 8 operating system. In order to promote their new product and tagline, “Fast and Fun”, they hired advertising agency, Jam, to install a giant slide in the Bluewater shopping center. The slide provides shoppers […] More
The Science World museum in Vancouver, Canada in collaboration with Rethink Communications created several creative ambient advertisements to promote the fun and excitement that could be found at the museum. One of the most creative and buzz-worthy billboards was the “2oz. of gold can cover a billboard” ad. Of course you could use gold paint, but […] More
I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall. The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft […] More
Ambient marketing is often known as guerilla marketing, and sometimes as place-based marketing. The basic concept behind it is to catch consumers’ attention in ways that it would not normally be caught, improving the retention of the advertising message. Today’s consumers have grown very accustomed to tuning out traditional forms of advertising like newspaper and magazine ads and TV commercials. Ambient marketing could potentially help your business stand out from the crowd. More
“Let them experience our product.†That’s one of the most popular line you will hear from a client [and from an advertising agency]. Anyone working in the advertising industry would tell your that. They know that letting the customers try their product beats the hell out of showing hero shots accompanied with smart taglines. The […] More
Mercedes-Benz wanted a new and innovative campaign to promote their latest F-CELL hydrogen fuel cell technology. The technology allows the car to have a 0.0 emission. With that being said, they wanted a campaign to promote the idea that this vehicle is essentially invisible to the environment. How do they do this? They decide to […] More
It’s true that we’ve seen some pretty creative bus advertisements that really make us stop and stare; however, nothing like this campaign by Lynx! Still using the old marketing strategy, sex sells, Lynx loads a double decker bus in London with several couples. At the opportune moment, all the couples just jump all over one another […] More