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McDonald’s Heat Sensitive Billboard Gives Free McFlurry When It Gets Too Hot
130 Shares3.5k Views
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Ryan Lum
McDonald’s partnered with JCDecaux in the Netherlands to create a very rewarding billboard. The billboard was outfitted with a weather detection monitor and a motorized door that would open the billboard casing once the environment got too hot. When the temperature reached 38.7 degrees celsius, the billboard would come to live and open up to allow […] More
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Pictionary creates Cloud Sketch to promote imagination
24 Shares1.5k Views
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Tereza Litsa
Remember the days when you spent endless hours trying to guess the word your friends were drawing? Well, now it’s time to take your creativity up to the sky! Pictionary has teamed up with Saatchi & Saatchi in Guatemala in order to create a new way of guessing the figures, this time without paper, but […] More
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Billboard Inspires Travel With Sound Bites From Around the World
57 Shares2k Views
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Tereza Litsa
In a world that the visual power dominated, Thalys trains have decided to promote their service with a different focus, the power of the sounds. It is common for travel advertising to rely on beautiful images and breathtaking views to create a wanderlust feeling to the audience. This is a great way to make them […] More
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Adorable Dog Billboards Utilize RFID Technology To Follow Potential Adopters #LookingForYOu
219 Shares3.5k Views
Have you ever felt like you see the same advertising campaign so often, it feels like it’s following you around? Well, the Battersea Dogs & Cats Home (a UK charity established in 1860 to give dogs and cats a second chance), in partnership with Ogilvy & Mather UK, have launched a new case study on […] More
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Carlsberg Creates Probably The Best Poster In The World
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Ryan Lum
Carlsberg just created #ProbablyTheBest poster in the world. It gives free beer! This unique poster also is a working beer tap which allows people to grab a free Carlsberg beer. It’s simple and it’s to the point. What more could you want? The poster was at the Truman Brewery in London’s Brick Lane and offered […] More
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Norwegian Takes Norway for Joyride in NYC in Interactive Billboard Campaign
20 Shares1.4k Views
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Ryan Lum
This holiday season Norwegian airlines decided to create a very fun and interactive billboard to help inspire people in Norway to travel. How did they do this? They created a billboard that had a live feed from a cab in New York City. They outfitted a 360° camera on top of a vehicle in New York […] More
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Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way
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Ryan Lum
Every year over 700,000 Dutch people get infected and food poisoned by seemingly invisible bacteria often found in their own kitchens. To spread awareness of this preventable problem, Dutch creative agency Lemz decided to come up with this interesting set of billboards. The agency created a unique set of billboards that acted like large laboratory petri dishes filled […] More
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Festival de Magie de Québec’s Hat Trick Billboard
46 Shares1.6k Views
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Ryan Lum
Festival de Magie de Québec is a wonderful festival for all people who love magic; however, getting people to learn about this festival required more than magic. They ended up working with creative agency Lg2 to create a billboard advertisement that would stop people in their tracks. What they came up with was nothing short […] More
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KLM Canada Creates Unique Billboard That Simulates Flight Takeoff
16 Shares1.5k Views
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Ryan Lum
KLM wanted to share the love of flying with people all over Canada. That’s why they created a very unique billboard that allows users to actually interact with it. The billboard was actually very simple in design as it just had a picture of a KLM airplane; however, the way it was designed was very […] More
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Le Festival de Magie de Québec Creates The Most Magical Billboard You’ll Ever See
79 Shares2.3k Views
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Ryan Lum
Hogwarts might have competition as the Festival of Magic in Québec is rocking it in terms of advertising their company. To bring awareness to this amazing festival for magic, they created a very unique billboard stunt. They created what appeared to be a standard billboard; however, it was powered by a unique mechanical device that controlled […] More
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VW Broken Billboard Shows That Original Parts Matter
32 Shares1.9k Views
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Ryan Lum
In Turkey, lots of Volkwagen owners prefer to get cheaper parts for their cars which ultimately don’t work properly. That’s why Volkswagen created the broken billboard to showcase that non-original parts will ultimately fail you. The billboard appears to be stuck between two different ads as it tries to cycle through. In the center they […] More
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Unique BBQ Billboard Mimics Actual Grill Charring
33 Shares3.2k Views
Billboard advertising is the best kind of old school advertising, but with new trends leaning heavily towards guerrilla marketing, you have to wonder how marketing specialists are going to bring billboard ads into the future. Well, Voskhod in Russia have done and great job and their ad for the Double Grill & Bar is a […] More