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    Guerrilla Marketing Partnerships – Learning From Microsoft

    I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall.  The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft […] More

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    Agency News: Interview with Calum McGuigan, Founder of Fervent Events

    Fervent Events is a Toronto-based marketing company launched in 2009 by Calum McGuigan. The company is focused on guerrilla marketing and brand ambassador staffing for corporate and not-for-profit clients. In addition, Fervent Events also offers corporate and social events management. The company aims to offer its clients creative, engaging and affordable guerrilla marketing and event planning. […] More