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    20 Creative Ambient Ads for Your Inspiration

    Here are some really creative examples of ambient advertising / outdoor marketing. Some of these are more extreme than others; however, they are all really interesting examples of creative advertising. “Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target […] More

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    80+ Amazing Guerrilla Street Art Inspiration Examples

    There is something so fascinating about this style of art. It’s raw, in your face and completely captivating. Although this isn’t guerrilla marketing, it is definitely worth taking a look at this guerrilla street are for inspiration and guerrilla marketing ideas. Of course with this kind of marketing, you might need to get permission in […] More

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    How a Tiny Toy Makes A Large Impression

    Hot Wheels recently did some very creative marketing, although not quite considered guerrilla marketing. Ogilvy&Mather placed large billboards along the streets of Mexico to simulate what it would be like for a child to play with hot wheel toy cars. See the most recent campaign example video below.   Agency: Ogilvy&Mather – Mexico D.F., Mexico […] More

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    Using QR Effectively in Your Next Guerrilla Marketing Campaign

    QR Code marketing is a relatively new concept that is paving the way for mobile marketing. For those of you unfamiliar with the term: A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The […] More

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    Guerrilla ‘Bad’vertising: What NOT to do

    Guerilla Marketing can sometimes push limits. Although these marketing campaigns were actually pretty ‘effective’ in that they generated a lot of buzz, they are also more on the controversial side. These guerrilla marketing campaigns could be seen as an invasion of privacy or unethical marketing practices; however, as guerrilla marketers we cannot discount them as […] More

  • Guerrilla Marketing Stunt Tour de France for Clean Bottle

    The Clean Bottle Guerrilla Marketing Story

    Today I wanted to cover a really interesting marketing campaign by Clean Bottle, a wonderful new water bottle that unscrews from both ends to make cleaning a breeze. During the Tour de France, they dressed up like a giant Clean Bottle and ran alongside the riders on the mountain stages.  The marketing campaign generated a lot […] More

  • Guerilla Marketing Example Playground Sweden

    Bit from the Guerrilla Marketing Bug – Playground Outdoor Marketing

    The Big Mosquito Party – Promo from Ourwork on Vimeo. I happened to come across a wonderful guerrilla marketing stunt coming out of Sweden. The company is called Playground, an outdoor equipment store based in Sweden. Their goal of the guerrilla marketing campaign was to broaden the store visitors from the current extreme outdoor individual […] More

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    UNICEF Sells Dirty Water in Guerrilla Marketing Campaign

    I remember stumbling across this genius guerrilla marketing campaign idea a couple months back. This campaign is a great example of guerrilla marketing because it created a huge buzz in the street and actually returned great results. A vending machine was set up on the streets advertising dirty water. Instead of different varieties of soda, […] More

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