Guerilla Marketing
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Why Small Businesses Should Use Guerilla Marketing
Guerilla marketing is quite the phenomenon in the advertising world. Coined in 1984 by Jay Conrad Levinson, this form of advertising relies less on big marketing budgets and more so on creating a message for consumers that is creative, interactive, and most importantly, of little cost to the company. The technique has been employed by […] More
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What You Can Learn From Three Smart Guerrilla Campaigns
When you’re organizing a guerrilla marketing campaign, your number 1 goal is to get attention for you or your client’s product. The very last thing you want is a problem that derails the entire campaign or, worse yet, attracts negative attention. For example, a campaign that failed to secure the proper permits before starting or […] More
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Creative Examples of Guerrilla Marketing
With today’s oversaturation of advertisements and marketing, you need something really creative to catch people’s attention. Guerilla marketing seeks to be subversive, new and interesting, taking advertisements away from traditional expectations into something really interesting. These examples of creative guerilla marketing show how thinking outside the box can capture the attention of even the most […] More
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What Makes a Marketing Tool Effective?
There are hundreds of different types of marketing strategies out there to help you connect with consumers, get your name out into the community, and establish your business as an authority in its field. There are two important factors to remember when you’re trying to reach more consumers: You need to be remembered, and you […] More
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Great QR code campaign Portugal
The idea was simple; Launch a QR code, one of the most innovative technologies of the 21st century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for […] More
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The Passage Helps The Homeless via Guerrilla Marketing
Sometimes all it takes is a simple message and the right execution. The Passage is an organisation in London, UK with the mission to help the homeless. In order to get the word out about their organisation and encourage donations, they had volunteers stand in Victoria station with several clever cardboard signs. The agency chose […] More
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25+ Ambient Marketing Examples Shows That Science Can Be Fun
The Science World museum in Vancouver, Canada in collaboration with Rethink Communications created several creative ambient advertisements to promote the fun and excitement that could be found at the museum. One of the most creative and buzz-worthy billboards was the “2oz. of gold can cover a billboard” ad. Of course you could use gold paint, but […] More
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Let Your Business Spread Like Wildfire In The Internet Through Viral Marketing
Viral marketing is a new term that first flourished in the internet around the 90s. Although it is derived from viruses which are something people definitely avoid getting at all costs, our technology savvy generation is informed of its meaning due to constant exposure. Older folks should be more familiar with its predecessor, the word […] More
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Guerrilla Marketing Partnerships – Learning From Microsoft
I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall. The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft […] More
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Red Bull Stratos Soon To Break World Record In Skydiving Jump
Sunday, October 14th, Extreme athlete Felix Baumgartner hopes to make a second attempt to become the world’s first supersonic skydiver with a 23-mile free fall over New Mexico. Baumgartner was forced to abort his mission this past Tuesday due to high winds. He is hoping to become the first skydiver to break the sound barrier […] More
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How Augmented Reality is Changing the Marketing Field
It’s all in the name. Augmented Reality (AR) is really supposed to improve your reality, make your experience things you definitely can’t in reality. That’s is the charm of AR. It gives products the chance to fulfil the fantasies of consumers. ARWorks is an AR agency who specializes in using AR as a marketing tool. […] More
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in Street Art
20 Jaw-Dropping Street Art Examples
As always, we are addicted to street art. Why? It’s low cost but can have a big impact. It’s creative. It’s fun. It’s unique. Although this form of art has been increasingly been adopted for use in advertising; it still remains a label often associated with artists who wish to keep their work unaffiliated and […] More
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Shane Jones
Gerben Derks
Ryan Lum
Calum McGuigan
Xath Cruz
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