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    Orange Bicycles Scattered Throughout San Diego

    Orangetheory Fitness created a guerrilla campaign to market its gym opening on Girard. They scattered 30 orange bicycles around La Jolla. It was inevitable for people to notice it. It’s orange. Outside of the fruit and the sky, hardly anything can get away with orange without looking like, well… a fruit. If it was attention Orangetheory […] More

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    Chasing The Heat With The Hunter’s “Refresh-O-Meter”

    For Hunter’s 25th birthday celebration, they partnered with award-winning experiential marketing agency, Offlimit Communications, and created the “refresh-o-meter” campaign which rewarded loyal Hunter’s nightclub patrons when they purchased Hunter’s and scanned a unique QR code on the bottom of the coaster. For every 50 Hunter’s drinks ordered, it raised the temperature of the club by 1.0 […] More

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    Heineken’s Time Travel Booth

    Make it fun and make new. Those are the two sure ways to get people to engage with whatever it is you want people to engage in. Volkswagen’s Fun Theory is one of the best proof of that principle. You can get people to do almost anything as long as it is fun and different. […] More

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    A Battle of Creativity: Guerrilla vs. Traditional Marketing

    An interesting story in marketing is the story of the Médecins du Monde, or MDM for simplicity (and pronounceability).  MDM is a French non-governmental humanitarian aid organization with focus on providing help to the most vulnerable members of society. In late 2005 MDM wanted to draw attention to the condition of the homeless on the […] More

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    5 Tips For Effective Online Guerrilla Marketing

    One of the goals of the modern-day online guerilla marketer is increasing exposure. There are many ways to do this of course, but some are simply more effective than others. If you want to increase your online exposure as quickly and as efficiently as possible, here are a few ideas well worth trying out. 1. […] More

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    Guerrilla Marketing for Bootstrappers – Techniques & Examples

    For new and unproven companies looking to make a splash when they enter a market, figuring out how to make the most impact for the least money is a real challenge. The general perspective regarding traditional media advertising has changed dramatically in the past decade; audiences are dividing their attention between an increasingly diverse variety […] More

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    Why Small Businesses Should Use Guerilla Marketing

    Guerilla marketing is quite the phenomenon in the advertising world. Coined in 1984 by Jay Conrad Levinson, this form of advertising relies less on big marketing budgets and more so on creating a message for consumers that is creative, interactive, and most importantly, of little cost to the company. The technique has been employed by […] More

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    Four Often-Overlooked, Effective Marketing Strategies

    It is a near-necessity for every small business owner, blogger or anyone else trying to grow their name to establish Facebook, Twitter and Linkedin accounts. But all the social media in the world will not net the results you seek if its not part of a broader strategy for your enterprise. In the old days, […] More

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    Japanese Retailer Uses Kinect to Make Mannequins Come Alive

    Robots, walking dolls, remote control cars… these are things we don’t really stop liking. It takes us back to those times when life was simple and happiness was easy to be had. That’s why any marketing effort that involves anything that resembles robots, walking and talking dolls and remote controls are hard to fail. People […] More

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