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‘Stories in the Sky’ Use Kites to Promote Children Reading!
How do you motivate children to read books when they lack the motivation and most importantly, the resources? Instituto Pró-Livro in Brazil came up with a creative idea in order to approach children and stimulate them to read. Inspired by the International Book Day on April 23, Pro-Book Institute, in partnership with Salles Chemistri, collaborated […] More
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Depaul Shows the Actual Two Sides of Homelessness
A very clever poster campaign was created by Depaul UK, in order to raise awareness regarding youth homelessness in the most interesting way. Depaul UK along with Publicis London came up with the idea of the Street Corners outdoor campaign, splitting their message in two sides of a wall, reminding us that “there’s another side […] More
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Heineken Invited Dreamers to Their Private Island Only to Get the Wake up Call of Their Life
It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. Heineken wanted to inspire a select few individuals by running a contest to win a trip to a magical dream island. They asked people to tell them their dream that they have never lived for a chance […] More
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In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins
Black Friday is the Friday following Thanksgiving Day in the United States and is known as one of the biggest shopping days of the year. Most people begin their Christmas shopping this day and in 2014, over $50.9 billion was spent during the Black Friday sales. Without a doubt, it’s a major opportunity for retailers to […] More
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Turn For Live Effect Musical Flashmob by Publicis
There seems to be a marketing tactic we’re seeing a lot of recently. I’d like to call it the “do this for that” effect. The campaign that comes to mind that did this very well was the “Push to add drama” campaign by TNT Benelux by Duval Guillaume Modem. It’s where a button or switch of some […] More
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The Passage Helps The Homeless via Guerrilla Marketing
Sometimes all it takes is a simple message and the right execution. The Passage is an organisation in London, UK with the mission to help the homeless. In order to get the word out about their organisation and encourage donations, they had volunteers stand in Victoria station with several clever cardboard signs. The agency chose […] More
Tereza Litsa
Ryan Lum
