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    FedEx Dominoes Viral Video

    In Canada, what better way to ship a hockey stick to an American puppy? Well FedEx of course! Shipping company FedEx created a wonderful video campaign where FedEx shipping boxes are used like dominoes. It’s quite the elaborate setup! They stacked a bunch of FedEx boxes and created a chain that when pushed, became a […] More

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    Elephant Plays with a Galaxy Note [VIDEO]

    Inspired by recent viral videos such as frogs playing with smartphones, Samsung hopes to see the same viral nature in a recent marketing effort for their Galaxy Note. Introducing ‘Peter the Elephant’, an up and coming smart phone user that demonstrates that anyone AND any animal can use the easy to use smart phone. Peter […] More

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    Rethink Breast Cancer presents: Your Man Reminder

    Studies have shown that many young women aren’t checking their breasts for cancer on a regular basis. Studies have also shown that women are 88% more likely to watch a video if it features a really hot guy. Knowing this, Rethink Breast Cancer created a video to help encourage and remind women to check their […] More

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    Kony 2012 Becomes the Most Viral Video to Date

    In the spring of 2003, three young filmmakers traveled to Africa in search of a story. What started out as a filmmaking adventure became much more when Jason, Laren, and Bobby stumbled upon Africa’s longest-running war–a conflict where children were both the weapons and the victims. They produced the documentary Invisible Children: Rough Cut in […] More

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    Ecotricity Launches “Dump The Big Six” Viral Video Campaign

    Against a backdrop of widespread anger with Big Power in the UK, Ecotricity has launched its “Dump The Big Six” rallying call to ditch your badly behaved supplier and make Britain greener. The Big Six (British Gas, EDF Energy, E.ON, Npower, Scottish & Southern, Scottish Power) have long enjoyed a carbon-fuelled chokehold the UK’s energy, […] More

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    Insects Power Smartphone with Circus Tricks

    It’s a bird! It’s a Plane! No, it’s a bunch of bugs in a circus.  In “The Bug Circus Generator” ad from telecommunications company Qualcomm, several varieties of insects power a miniature circus that helps charge a smartphone. This is a wonderful example of how to create a video worth sharing to your friends and family. It’s […] More

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    How To: Make a Video Go Viral – The Job Challenge

    What creates a successful Viral Marketing Campaign? Viral is every type of communication/message that is diffused individually within one or more groups of persons. Course of the viral dissemination is not casual but it’s following the course of the epidemics. At the very beginning the message is adopted particularly by a small minority, so called […] More

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    Improv Everywhere Creates Huge Stir with ‘Black Tie Beach’

    Although this ploy is not considered Guerrilla Marketing, I felt it is a good example of how to create buzz. Improv Everywhere is probably best known for being underdressed — you know, riding the subway in their skivvies — but recently the comedy troupe got suited up to go beaching at New York’s Coney Island. And […] More

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    Improv Everywhere Creates Buzz for Ghost Busters

    It was 1984 when Peter, Ray, Egon and Winston, better known as The Ghostbusters are contacted by the New York Public Library to investigate their first case of ectoplasm, the Lady in Grey. In their last mission, those brave boys Improveverywhere, entered in the same library, which marks the first scene of the original film, giving […] More

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    Durex Condom Viral Videos

    After a recent post about 23 Brilliantly Sexy Durex Condom Advertisements, I decided to do a follow up on viral videos as there was quite an interest in these creative advertisements. These are some great examples of guerilla (guerrilla) marketing. More

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    New Tiger Woods Nike Ad Going Viral

    As Tiger Woods prepares for his return to professional golf on Thursday at The Masters, longtime sponsor Nike has created a new ad featuring the voice of the golfer’s late father, Earl Woods. The ad, titled “Earl and Tiger” manages to say a lot about Woods’ current personal situation in just thirty seconds. Nike will […] More

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