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    6 Great Guerrilla Marketing Campaigns

    Each year, America spends about $250 billion on marketing and advertising — more than the entire GDP of Thailand. Too bad most of that money is a complete waste. For an increasingly savvy, TiVo-equipped public, our brains seem to shut down whenever something registers as “advertising.” Which means all those marketing creatives at the big […] More

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    Creative Uses of Stickers in Advertising

    The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression. Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%. The great thing about these stickers is that […] More

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    10 Guerrilla Building Examples

    Anando Milk, from India, wanted to increase milk consumption among children, so the McCann Erikson Agency came up with this amazingly creative ad placed on one of Mumbai’s buildings, where you can see a child strong enough –a benefit of the milk, of course– to move part of the building itself. (Link) This creative ad […] More

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    18 Of The Most Memorable Guerrilla Marketing Campaigns

    Not every company has a multimillion dollar advertising budget to work with. And increasingly, even those that do are turning to more creative means of reaching their audiences. Many consumers have become averse to slick commercials and polished sales pitches over the years, causing savvy marketers to adapt with offbeat, attention-grabbing marketing campaigns. Following are […] More

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    47 Outrageous Viral Marketing Examples over the Last Decade

    Over the course of the last decade, an array of viral marketing examples have come and gone with varying degrees of success. Though the term “viral” infers that the campaign is organic and self-replicating, marketers and big-name brands have begun to attempt manufacturing viral content in the hopes of increasing their brand awareness or product […] More

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    4 Bad Examples of Guerilla Marketing

    October 2003: Smirnoff Smirnoff – the Vodka producer – used steam jets and stencils to decorate a busy underpass in Leeds without prior permission form the Government. Stylish slogans and catchphrases were added to the underpass in attempt to promote Smirnoff Ice (alco-pop) to the young public. However, the Government were soon on the case, […] More