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Great Guerilla Marketing
What do the Blair Witch Project, Old Spice and Halfway, Oregon have in common? They’re home to some of the cleverest guerilla marketing campaigns ever known. The term “guerilla marketing,” created by advertising executive Jay Conrad Levinson in 1984, describes the unusual and often cheeky tactics used in a down-low ad campaign. Although some guerilla […] More
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6 Great Guerrilla Marketing Campaigns
Each year, America spends about $250 billion on marketing and advertising — more than the entire GDP of Thailand. Too bad most of that money is a complete waste. For an increasingly savvy, TiVo-equipped public, our brains seem to shut down whenever something registers as “advertising.” Which means all those marketing creatives at the big […] More
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122 Must See Guerilla Marketing Examples
As creative thinkers we have to think of new and exciting ways to grab people’s attention every day. Sometimes it is by going bigger. Perhaps it’s by coming up with a better social media marketing strategy. In order to find some creative advertising inspiration, I decided to search the web for the best examples of […] More
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Creative Uses of Stickers in Advertising
The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression. Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%. The great thing about these stickers is that […] More
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10 Guerrilla Building Examples
Anando Milk, from India, wanted to increase milk consumption among children, so the McCann Erikson Agency came up with this amazingly creative ad placed on one of Mumbai’s buildings, where you can see a child strong enough –a benefit of the milk, of course– to move part of the building itself. (Link) This creative ad […] More
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18 Of The Most Memorable Guerrilla Marketing Campaigns
Not every company has a multimillion dollar advertising budget to work with. And increasingly, even those that do are turning to more creative means of reaching their audiences. Many consumers have become averse to slick commercials and polished sales pitches over the years, causing savvy marketers to adapt with offbeat, attention-grabbing marketing campaigns. Following are […] More
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47 Outrageous Viral Marketing Examples over the Last Decade
Over the course of the last decade, an array of viral marketing examples have come and gone with varying degrees of success. Though the term “viral” infers that the campaign is organic and self-replicating, marketers and big-name brands have begun to attempt manufacturing viral content in the hopes of increasing their brand awareness or product […] More
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4 Bad Examples of Guerilla Marketing
October 2003: Smirnoff Smirnoff – the Vodka producer – used steam jets and stencils to decorate a busy underpass in Leeds without prior permission form the Government. Stylish slogans and catchphrases were added to the underpass in attempt to promote Smirnoff Ice (alco-pop) to the young public. However, the Government were soon on the case, […] More
Shane Jones
Ryan Lum
