Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

We’ve all seen those food advertisements that make the fast food look amazing, then upon arrival, it looks completely different. Domino’s Pizza is no different in this regard, except that the acknowledge the problem.

Domino’s Pizza is pretty active on social media. Thousands of users send in photos of Domino’s Pizza delivery fails in which the pizza is horribly crushed in the box, toppings falling off and other pizza disasters. That’s why Domino’s Pizza with the help of advertising agency, Artplan, set up to put an end to it…once and for all. Introducing the Domino’s Steady Pizza.

This unique delivery box contains a very unique stabilization mechanism so that the pizzas always stay level. The box itself is no ordinary container. It looks like something from an Apple store.

What do you think of the Steady Pizza?

Dominos Steady Pizza 1 Dominos Steady Pizza 2 Dominos Steady Pizza 3 Dominos Steady Pizza 4 Dominos Steady Pizza 5


Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Director: Augusto Correia
Copywriters: Henrique Louzada, Pedro Rosas
Creative: Leonardo Marçal
Project Manager: Guilherme Rahde
Operation Manager: Ronaldo Martins
Producers: Ana Paula Aguiar, Davi Vidal
Mock/Up / Designer: Osmar Souza
3D Artist: Marcello Pereira
Agency Producers: Ana Ourique, Daniel Fagundes, Marcela Monteiro
Production Company: Tycoon, Mouse House
Directors: Kiko Lomba, Bruno Miguel
Filmmaker/Designer: André Belaggio
Producer: Samara França
Photographers: Fernando Alan, Handam, Bruno Foscaldo
Product Engineer: Newton Natal Junior
Editor: Augusto Correia
Client Manager: Henrique Pamplona

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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