Children these days are more inclined to find answers to their questions by searching the internet before considering asking their father. Before the internet, children got answers to life simple questions by having conversations with parents. Gillette wanted to show the importance of this communication by running a small experiment.
Gillette worked with Grey to invite kids to learn how to do something from the internet, then compared that with asking their father. In this brilliant campaign, we learn that sometimes it’s much easier to ask someone you trust and love.
Advertising Agency: Grey, New York, USA
Director: Tyler Williams
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Directors: Leo Savage, Jeff Stamp
Art Director: Garam Park
Copywriter: Andrew Shaffer
DoP: Jesse Louttit