#HappyBirthdayYouTube: The A-Z of YouTube

Youtube has turned 10 years old and this surely required a proper celebration, just the way you could imagine. How do you celebrate 10 successful years in the online video industry, when you actually took the whole industry into a new level?

Youtube welcomed its 10th anniversary on May 28 with enthusiasm and they actually turned May into a month of memories and nostalgia! They created a video with Flying Object and Partizan, trying to fit the best Youtube moments from the past 10 years in less than 3 minutes.

How do you fit 10 years of video content in 3 minutes?

“The A-Z of YouTube” is a fun video full of moments that got viral and creates an alphabet for what defines Youtube through the past decade. Youtube blends animals, beauty, covers, dance, fails, memes, news and so many other categories, creating a video with 75 references and 18 filmmaking styles, in an attempt to give us a glimpse of what this decade included.

Everything started in 2005 when the first Youtube video was uploaded in the platform, named “Me at the Zoo”, showing exactly what the title describes. Nobody could imagine how far this adventure could go, counting now 300 hours of video being uploaded every single minute!

#HappyBirthdayYouTube: The A-Z of YouTube

With 1 billion users that made the platform extremely popular, the focus of the video could not be centered around them, dedicating the letter “Y” to everyone that contribute to Youtube’s success, placing “YOU” on the forefront, raising awareness, creating communities, stars, movements, ideas, and even fun, awkward, hilarious and emotional moments.

On their own words along with the video:
“From the silly to the profound, from the personal to the political, we’re celebrating a decade of your creativity and self-expression. And, we’re doing it from A to Z.”

This video may be nostalgic for many users, since it reminds us of all those videos we’ve watched through the past years, from the funniest meme, to the most inspiring speech, and from Gangnam Style (and its own record) to the most creative online ads.

#HappyBirthdayYouTube: The A-Z of YouTube

#HappyBirthdayYouTube turned viral during the past month, with Youtube being more than happy to create several types of content as part of their celebration, while the actual video reached 10 million views in less than 10 days. If you feel that the video was not enough and you have so many Youtube memories to remember, then Youtube created a special trivia game, testing your knowledge on viral videos.

What makes this Youtube video so special was its diversity in terms of content, its ability to embrace its funny, weird, emotional, (time wasting), moments, in a way that we all relate, while blending them with the most empowering, breathtaking, inspiring videos.

As for the advertising industry, we couldn’t be happier for the existence of Youtube and the boom in the online video, creating a new form of advertising, a bigger need to use our creativity, focusing on a new audience that keeps growing. Advertising is not the same anymore and we should actually be thankful about it, since we are now able to try out new ideas, connecting them in the most relevant way to the right (and engaged) audience.

Happy birthday Youtube!



Production Company: Partizan
Advertising Agency: Flying Object, UK
Creative directors: Tim Partridge, Tom Pursey
Agency Producer: Sarah Ashley-Cantello

Written by Tereza Litsa

Social media and content manager, blogging about social media and marketing.