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Nokia Lumia 920 Goes Parkour

There’s Christian Bale. He requires harnesses and stunt doubles to be Batman.

There Edward Norton. He requires computer graphics to become Hulk.

There’s Henry Cavill. He requires a suit to resemble Superman.

Then, there are Red Bull’s freerunning World Champion Ryan Doyle and traceur (that’s the official title for a male parkour practitioner) Will Sutton who just needed a great pair of running shoes to personify the awesomeness of Spiderman, Superman, Batman and Hulk!

It lead me to check out their other videos and these two just defy gravity. There’s just a certain fluidity in their motion and grace in their strength that makes freerunning seem like a sacred discipline that only the chosen few can practice. There’s a sense of childhood innocence in it to. To be able to own and conquer the city with the barest of their bodies is the cleanest and purest form of fun anyone can have.

As much as it is tempting to go giddy over the Doyle and Sutton, it’s also important to notice the one thing that made it possible for all of us to bask at their greatness, Nokia Lumia 920.

Objective

Nokia wanted to demonstrate the features of a Nokia Lumia 920. They wanted something concrete, something that will drive home the point that the phone’s video feature is superior than most. They decided to go and look at the one discipline that’s the hardest to capture, Freerunning or Parkour.

Shoot

To capture a range of different parkour perspectives, we filmed the two athletes using twelve Nokia Lumia 920s, GoPro harnesses, Octocopter and a hand-held Glidecam.

They then gave the two traceurs the city to play with. Nokia Lumia 920, although far from being a professional camera, was able to serve the purpose of capturing the action in a way that the small screen viewers will be able to appreciate.

With limited light, the phone was still able to produce clear images. You can clearly see the body movement of the two and how they interact with their environment.

The phone also has  Optical Image Stabilisation (OIS), the Nokia Lumia 920 makes it easy to capture all the action – day or night. It’s allows the viewers to see everything from the point-of-view of the traceurs without getting dizzy.

Written by Xath Cruz

Xath Cruz worked for the traditional advertising industry for more than 10 years handling international blue chip clients. She started doing digital advertising and marketing and web property development 4 years ago. She is also a screenplay writer with several full length movies under her belt.

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