Mobile Marketing

Using Digital Coupons to Draw in Customers

Using Digital Coupons to Draw in Customers

Outside of active advertising through commercials, billboards, or other physical means and word of mouth, one of the arguably best forms to draw customers to your store is through coupons. The constantly shifting modern economy has made consumers a little more wary about where they spend their money. They like to feel like they are receiving a special benefit for choosing whichever business they s... »

The world’s smallest Tesco

The world’s smallest Tesco

We feel like we should preface this by saying that even the best ideas can be ruined by sub-standard execution. And unfortunately in an age when some of the brightest marketing minds are achieving the most viral reach thanks to the internet, those people not doing so well are immediately obvious to their more switched-on audience. Such is the case with Tesco’s campaign to announce the releas... »

How To Use Mobile Marketing To Increase Retention

How To Use Mobile Marketing To Increase Retention

You’ve done your job and convinced the customer to complete the transaction. Now how do you keep them coming back for more? Here are simple ways you can leverage mobile marketing to develop a cost efficient, and impactful, retention strategy. Know when to push — and when to pull back “Push messaging” by way of mobile apps or SMS messages sent to your customer’s mobile device can be an inexpe... »

Unconventional Apps: Mobile Marketing Examples

Unconventional Apps: Mobile Marketing Examples

Whether you run a mom-and-pop store or a sprawling retail enterprise, integrating mobile apps into your business’ marketing strategy is a smart move. Since most apps don’t do much beyond wrap a mobile browser in app form and take users to a mobile Website, designing an innovative app is an easy way to make your business stand out from the pack. Market penetration in the mobile sector f... »

7 Dos and Don’ts of Mobile App Marketing

7 Dos and Don’ts of Mobile App Marketing

Mobile usage has been on the rise in the past couple of years.  There has also been a huge rise of mobile application development to fill the need of consumers. Did you know: Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014. (Nucleus Research via SourceCon) By 2016, the number of mobile devices is expected to surpass the world’s population... »

QR Code Exhibition – What is the future of QR Codes?

QR Code Exhibition – What is the future of QR Codes?

Deriş Patent wanted to use their booth in the International Brand Conference to: Establish their expertise Establish their relevance to the younger market Collect data Draw the audience for a more active and intimate interaction with their brand All in the QR Code They didn’t come up with anything ground breaking. They put it all on the QR Codes. They filled their booth with framed QR codes. They ... »

M6 Mobile Makes Dreams Become Reality in Instagram Campaign

M6 Mobile Makes Dreams Become Reality in Instagram Campaign

The internet forces people to be honest because it’s easy to verify things. Although I doubt that statement may be taken in its absolute form, I do think that there is some truth to that.. If you are someone who knows some basic research, it’s easy to verify information and find even more information about persons or events. This is also why more and more brands are recognizing the val... »

Italian Anti-HIV Campaign Places QR Code On Toilet Paper

Italian Anti-HIV Campaign Places QR Code On Toilet Paper

According to recent HIV statistics, the 78,8% of HIV transmissions are related to unprotected intercourses. New researches show that HIV transmission increased among Italian woman in recent years. What better time to talk to women than the International Women’s Day? On March 8th, Italian HIV awareness charity Sieropositivo decided to print QR codes on toilet paper and placed the rolls in womenR... »

The Success of Grindr and Your Mobile Marketing Campaign

The Success of Grindr and Your Mobile Marketing Campaign

The success of Grindr has transformed many aspects of the viral mobile marketing campaign. Grindr represents the prevailing norm of applications accessing geo-location data, and the adaption of an old idea to fit in with modern mobile technology. The application, with its specialized market, also presents an incredible opportunity for small and mid-sized brick-and-mortar businesses to take advanta... »

Lexus Makes Swimsuit Models Come to Life Via QR Codes

Lexus Makes Swimsuit Models Come to Life Via QR Codes

Several months ago, Lexus created a unique campaign that introduced an interactive element to traditional print media. They called this, CinePrint. To promote their latest Lexus IS, they came up with yet another interesting interactive campaign that uses QR style mobile technology to bring interaction to their print advertisement. “Blend Out” is more than a print ad. Lexus cast three s... »

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