Mobile Marketing

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Are QR Codes Making a Comeback in 2016?

Back in 2012, Matthew Kearney wrote about eight unique QR Code campaigns. Since then, QR codes (or Quick Response codes) have gone a little quiet on the guerrilla marketing scene, and perhaps may be seen as gimmicky, or simply overused. Only a few...

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Mad Men: How Careers in Advertising Have Changed

It is remarkable to note how technology is affecting the focus of advertising these days. Within the last five to ten years the marketing behavior of consumers has changed greatly and advertising executives are rushing to keep pace with new...

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Why Custom Apps Are Worth Your Marketing While

Think of the app as a cross between a website and a video game—like a browser page that is always open, but with interactive features and immediate accessibility that feels more personal because it is downloaded to users’ phones or personal...

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