Mobile Marketing

Unconventional Apps: Mobile Marketing Examples

Unconventional Apps: Mobile Marketing Examples

Whether you run a mom-and-pop store or a sprawling retail enterprise, integrating mobile apps into your business’ marketing strategy is a smart move. Since most apps don’t do much beyond wrap a mobile browser in app form and take users to a mobile Website, designing an innovative app is an easy way to make your business stand out from the pack. Market penetration in the mobile sector f... »

7 Dos and Don’ts of Mobile App Marketing

7 Dos and Don’ts of Mobile App Marketing

Mobile usage has been on the rise in the past couple of years.  There has also been a huge rise of mobile application development to fill the need of consumers. Did you know: Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014. (Nucleus Research via SourceCon) By 2016, the number of mobile devices is expected to surpass the world’s population... »

QR Code Exhibition – What is the future of QR Codes?

QR Code Exhibition – What is the future of QR Codes?

Deriş Patent wanted to use their booth in the International Brand Conference to: Establish their expertise Establish their relevance to the younger market Collect data Draw the audience for a more active and intimate interaction with their brand All in the QR Code They didn’t come up with anything ground breaking. They put it all on the QR Codes. They filled their booth with framed QR codes. They ... »

M6 Mobile Makes Dreams Become Reality in Instagram Campaign

M6 Mobile Makes Dreams Become Reality in Instagram Campaign

The internet forces people to be honest because it’s easy to verify things. Although I doubt that statement may be taken in its absolute form, I do think that there is some truth to that.. If you are someone who knows some basic research, it’s easy to verify information and find even more information about persons or events. This is also why more and more brands are recognizing the val... »

Italian Anti-HIV Campaign Places QR Code On Toilet Paper

Italian Anti-HIV Campaign Places QR Code On Toilet Paper

According to recent HIV statistics, the 78,8% of HIV transmissions are related to unprotected intercourses. New researches show that HIV transmission increased among Italian woman in recent years. What better time to talk to women than the International Women’s Day? On March 8th, Italian HIV awareness charity Sieropositivo decided to print QR codes on toilet paper and placed the rolls in womenR... »

The Success of Grindr and Your Mobile Marketing Campaign

The Success of Grindr and Your Mobile Marketing Campaign

The success of Grindr has transformed many aspects of the viral mobile marketing campaign. Grindr represents the prevailing norm of applications accessing geo-location data, and the adaption of an old idea to fit in with modern mobile technology. The application, with its specialized market, also presents an incredible opportunity for small and mid-sized brick-and-mortar businesses to take advanta... »

Lexus Makes Swimsuit Models Come to Life Via QR Codes

Lexus Makes Swimsuit Models Come to Life Via QR Codes

Several months ago, Lexus created a unique campaign that introduced an interactive element to traditional print media. They called this, CinePrint. To promote their latest Lexus IS, they came up with yet another interesting interactive campaign that uses QR style mobile technology to bring interaction to their print advertisement. “Blend Out” is more than a print ad. Lexus cast three s... »

Volkswagen Up: Newspaper app

Volkswagen Up: Newspaper app

It’s one of those things when you feel like there’s something there but not enough to get you going. The Objective The challenge is to increase awareness on Volkswagen’s new model, “Up” using a very traditional medium, the newspaper. The client wanted something engaging and interactive which was particularly difficult to do on something that’s so traditional and... »

Awesome Examples of QR Codes in Marketing

Awesome Examples of QR Codes in Marketing

QR (Quick Response) Codes have been around for almost 20 years. They were first invented in Japan back in 1994 by Denso Wave – the parent company behind Toyota – for use in car manufacturing plants in order to help them manage inventory. In the past few years QR codes have seen a dramatic rise in popularity, and now you’ll find QR codes in use all over the place. In printed ads, on business cards,... »

How QR Code Marketing Helps Find Missing Children

How QR Code Marketing Helps Find Missing Children

Missing Children Argentina receives an average of 3 calls a day from people reporting missing children. The issue that they saw was that the people reporting the issues were not involved with the situation. So they wanted to target the right market, parents. With the help of the Argentinian advertising agency, Almacén, they placed large QR codes in random places in the park. Parents would scan the... »

Page 1 of 212