Mobile Marketing

Ford Explorer Marries Traditional and Mobile Marketing with Creative Interactive Mobile Print Ads

Ford Explorer Marries Traditional and Mobile Marketing with Creative Interactive Mobile Print Ads

Whoever said that print advertising will be left in the past obviously hasn’t met the folks at BBR Saatchi & Saatchi Israel. Recently, they paired up with Ford and ran a series of print advertisements in Israel that highlighted the amazing potential of print as a medium when paired with newer smart technologies. The result are three advertisements that not only send a strong message, but... »

Malaysia “A Minute of Silence” Mobile Campaign

Malaysia “A Minute of Silence” Mobile Campaign

If you’re Malaysian, 2014 has been a seriously challenging year. With the MH370 tragedy occurring in early March, and the devastating MH17 crash occurring in mid-July, the entire country has been in a state of shock and mourning. It seems like exactly the kind of topic that most agencies would shy away from focusing on, yet on National Mourning Day in Malaysia on August 22nd, the government ... »

The Mobile Advantage of Guerrilla Marketing

The Mobile Advantage of Guerrilla Marketing

Ever since the concept of guerrilla marketing was coined by Jay Conrad Levinson back in 1984, the practice of using low-cost, high-exposure experimental advertising has continued to increase its popularity. Everything from graffiti bombing to flyer distribution to flash mobs has been used to receive exposure in a way that is effective and memorable without costing a lot of money. With the drastic ... »

Using Digital Coupons to Draw in Customers

Using Digital Coupons to Draw in Customers

Outside of active advertising through commercials, billboards, or other physical means and word of mouth, one of the arguably best forms to draw customers to your store is through coupons. The constantly shifting modern economy has made consumers a little more wary about where they spend their money. They like to feel like they are receiving a special benefit for choosing whichever business they s... »

The world’s smallest Tesco

The world’s smallest Tesco

We feel like we should preface this by saying that even the best ideas can be ruined by sub-standard execution. And unfortunately in an age when some of the brightest marketing minds are achieving the most viral reach thanks to the internet, those people not doing so well are immediately obvious to their more switched-on audience. Such is the case with Tesco’s campaign to announce the releas... »

How To Use Mobile Marketing To Increase Retention

How To Use Mobile Marketing To Increase Retention

You’ve done your job and convinced the customer to complete the transaction. Now how do you keep them coming back for more? Here are simple ways you can leverage mobile marketing to develop a cost efficient, and impactful, retention strategy. Know when to push — and when to pull back “Push messaging” by way of mobile apps or SMS messages sent to your customer’s mobile device can be an inexpe... »

Unconventional Apps: Mobile Marketing Examples

Unconventional Apps: Mobile Marketing Examples

Whether you run a mom-and-pop store or a sprawling retail enterprise, integrating mobile apps into your business’ marketing strategy is a smart move. Since most apps don’t do much beyond wrap a mobile browser in app form and take users to a mobile Website, designing an innovative app is an easy way to make your business stand out from the pack. Market penetration in the mobile sector f... »

7 Dos and Don’ts of Mobile App Marketing

7 Dos and Don’ts of Mobile App Marketing

Mobile usage has been on the rise in the past couple of years.  There has also been a huge rise of mobile application development to fill the need of consumers. Did you know: Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014. (Nucleus Research via SourceCon) By 2016, the number of mobile devices is expected to surpass the world’s population... »

QR Code Exhibition – What is the future of QR Codes?

QR Code Exhibition – What is the future of QR Codes?

Deriş Patent wanted to use their booth in the International Brand Conference to: Establish their expertise Establish their relevance to the younger market Collect data Draw the audience for a more active and intimate interaction with their brand All in the QR Code They didn’t come up with anything ground breaking. They put it all on the QR Codes. They filled their booth with framed QR codes. They ... »

M6 Mobile Makes Dreams Become Reality in Instagram Campaign

M6 Mobile Makes Dreams Become Reality in Instagram Campaign

The internet forces people to be honest because it’s easy to verify things. Although I doubt that statement may be taken in its absolute form, I do think that there is some truth to that.. If you are someone who knows some basic research, it’s easy to verify information and find even more information about persons or events. This is also why more and more brands are recognizing the val... »

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