122 Must See Guerilla Marketing Examples

122 Must See Guerilla Marketing Examples

As creative thinkers we have to think of new and exciting ways to grab people’s attention every day. Sometimes it is by going bigger. Perhaps it’s by coming up with a better social media marketing strategy.

In order to find some creative advertising inspiration, I decided to search the web for the best examples of guerrilla marketing I could find. Below you’ll find 122 examples of creative marketing campaigns.

For those of you who are unfamiliar with the term, guerrilla marketing, you can find a detailed explanation on our ‘What is Guerrilla Marketing‘ page.

Here are some other great compilation articles we think you might enjoy!

Here’s a showcase of some amazing examples of Guerilla marketing.

Nikon Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Nikon

Swiss Skydive Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Swiss Skydive

Fitness First Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Fitness First

Sharpie Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Sharpie

Wii Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - wii

Discovery Channel Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Discovery Channel

Peugeot 308 Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Peugeot 308

Stop Global Warming Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Stop Global Warming

Unicef  Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Unicef

Extra Thin Schnitzel Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Extra Thin Schnitzel

Duracell Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Duracell

Bounty Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Bounty

Charmin Guerilla Marketing Campaign

Guerrilla Marketing - Creative Attention Seeking - Charmin

Tyskie Beer Advertisement

Guerrilla Marketing - Creative Attention Seeking - Tyskie

Toyota Ambient Ad

Guerrilla Marketing - Creative Attention Seeking - Toyota

Dubai Healthcare City

Guerrilla Marketing - Creative Attention Seeking - Dubai Healthcare City

National Geographic Museum

Guerrilla Marketing - Creative Attention Seeking - National Geographic Museum

Maximum Ride

Guerrilla Marketing - Creative Attention Seeking - Maximum Ride

Elmex

Guerrilla Marketing - Creative Attention Seeking - Elmex

Guerrilla Marketing – Creative Attention Seeking #2

Arkaden

Guerrilla Marketing – Creative Attention Seeking #2 - Arkaden

Audi Garage Advertisement

Guerrilla Marketing – Creative Attention Seeking #2 - Audi

Israel Cancer Association

Guerrilla Marketing – Creative Attention Seeking #2 - Israel Cancer Association

Elmex

Guerrilla Marketing – Creative Attention Seeking #2 - Elmex

Jif

Guerrilla Marketing – Creative Attention Seeking #2 - Jif

Parkinson’s Victoria

Guerrilla Marketing – Creative Attention Seeking #2 - Parkinsons Victoria

Vodafone Phone Insurance

Guerrilla Marketing – Creative Attention Seeking #2 - Vodafone Phone Insurance

Planetarium Prague

Guerrilla Marketing – Creative Attention Seeking #2 - Planetarium Prague

Dove

Guerrilla Marketing – Creative Attention Seeking #2 - Dove

Kleenex

Guerrilla Marketing – Creative Attention Seeking #2 - Kleenex

Rexona

Guerrilla Marketing – Creative Attention Seeking #2 - Rexona

McDonalds

Guerrilla Marketing – Creative Attention Seeking #2 - McDonalds

Coca Cola Light

Guerrilla Marketing – Creative Attention Seeking #2 - Coca Cola light

Beau Rivage Resort Casino

Guerrilla Marketing – Creative Attention Seeking #2 - Beau Rivage Resort & Casino

Divine Body Piercing

Guerrilla Marketing – Creative Attention Seeking #2 - Divine Body Piercing

Guerrilla Marketing – Creative Attention Seeking #3

North Face

Guerrilla Marketing – Creative Attention Seeking #3 - North Face

The Samaritans

Guerrilla Marketing – Creative Attention Seeking #3 - Samaritans

Volkswagen

Guerrilla Marketing – Creative Attention Seeking #3 - Volkswagen

Fairfax

Guerrilla Marketing – Creative Attention Seeking #3 - Fairfax

Tnuve Mini Cheese

Guerrilla Marketing – Creative Attention Seeking #3 - Tnuva

Rentokil

Guerrilla Marketing – Creative Attention Seeking #3 - Rentokil

IKEA

Guerrilla Marketing – Creative Attention Seeking #3 - IKEA

Golf GTI

Guerrilla Marketing – Creative Attention Seeking #3 - Golf GTI

Weight Watchers

Guerrilla Marketing – Creative Attention Seeking #3 - Weight Watchers

Guinness

Guerrilla Marketing – Creative Attention Seeking #3 - Guinness

2012 Movie Advertisement

Guerrilla Marketing – Creative Attention Seeking #3 - 2012

Project Cuddle

Guerrilla Marketing – Creative Attention Seeking #3 - Project Cuddle

Colgate

Guerrilla Marketing – Creative Attention Seeking #3 - Colgate

Dublin City Council

Guerrilla Marketing – Creative Attention Seeking #3 - Dublin City Council

Creative Coca-Cola Bus Stop Ad

Guerrilla Marketing – Creative Attention Seeking #3 - Coke

DHL Billboard Campaign

Guerrilla Marketing – Creative Attention Seeking #3 - DHL

IKEA

Guerrilla Marketing – Creative Attention Seeking #3 - IKEA

Prison Break

Guerrilla Marketing – Creative Attention Seeking #3 - Prison Break

Landmine Ketchup

Guerrilla Marketing – Creative Attention Seeking #3 - Landmine Ketchup

Guerrilla Marketing – Creative Attention Seeking #4

Panasonic Vaccum

Panasonic Vaccum

Karate Club

Karate Club

Patricia Cornwell

Patricia Cornwell

Ford F-150

Ford F-150

Meralco

Meralco

Breast Cancer Asia

Breast Cancer Asia

Forma Total Gym

Forma Total Gym

Tattooed Mirror

Tattooed Mirror

Dirty Cards

Dirty Cards

Skin Cancer Towel

Skin Cancer Towel

Cesviamo Stop Aids

Cesviamo Stop Aids

Copenhagen Zoo

Copenhagen Zoo

Twilight: Outdoor Vampire Victims

Twilight: Outdoor Vampire Victims

Lynx Schedule

Lynx Schedule

Unicef Turn Soldiers Back Into Children

Unicef Turn Soldiers Back Into Children

Kukkiwon World Taekwondo Headquarters

Kukkiwon World Taekwondo Headquarters

Apple Calendar

Apple Calender

Alfa Romeo

Alfa Romeo

Alzheimer’s Hamburg

Alzheimer's Hamburg

Land Rover

Land Rover

Citroen

Citroen

Alfa Romeo

Alfa Romeo

Sweet And Lovely Style For You

Sweet And Lovely Style For You

Shumensko

Shumensko

First Hug

First Hug

Jump! 15th Birthday Magazine Ad

Jump!

Toyota Yaris

Toyota Yaris

Dog Training

Dog Training

Skin Cancer

Skin Cancer

Mortien

Mortien

WWF

WWF

Keskin Rims

Keskin Rims
Urban Island

Indonesian Railways

Indonesian Railways

Unicef

Unicef

Hung

Hung

Sporting Association For The Disabled

Sporting Association For The Disabled

Car Screech

Car Screech

Cover Girl Lash Blast

Cover Girl Lash Blast

USO Exhaust Systems

USO Exhaust Systems

Nivea Bench

Nivea Bench

ID&T Proper White

ID&T Proper White

Dos En Uno Balloon

Dos En Uno Balloon

Hung

Hung

Stihl Leaf Blowers

Stihl Leaf Blowers

Fitness World

Fitness World

Go Back To Pompeii

Go Back To Pompeii

Axe Effect

Axe Effect

Swiss Cancer Foundation

Swiss Cancer Foundation

Studio Universal Calendar

Studio Universal Calendar

Its Ur Call

Its Ur Call

Wong Dog Food

Wong Dog Food

Anti Corruption Soap

Anti Corruption Soap

Grand Prix UV Protector

Grand Prix UV Protector

Plastic Pollution Coalition

Plastic Pollution Coalition

Ariel

Ariel

Flying Car

Flying Car

Lenor

Lenor

King Kong 3D

King Kong 3D

Ford Mustang

Ford Mustang

Companhia Athletica Calendar

Companhia Athletica Calendar

Lipton Clear Green

Lipton Clear Green

Skoda

Skoda

Alan Wake

Alan Wake

Dinosaurs Alive

Dinosaurs Alive

Save The Trees

Save The Trees Guerilla Marketing Example

What do you think of these examples? Let us know by commenting be low! Be sure to share it with your friends if you enjoyed this set!

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

114 Comments

  1. Just generally awesome stuff. Great post. I had a hundred favourites.

  2. love these!

  3. thanks for posting:D it is awesome. I love the Shark Bites !

  4. thanks for posting:D it is awesome. I love the Shark Bites !

  5. this whole thing is a waste of time. it sucks!

  6. More great examples, fantastic

    Tony

  7. These are amazing! Makes me wish I was this clever.

  8. Love these there are some really incredible and thought provoking examples!! Enjoyed seeing them all in one place thanks for sharing my company http://www.brandspankingnuu.com loves things like this its what we live for

  9. […] done in the past. The guys over at CreativeGuerillaMarketing.com also put up an article going over 122 different non-traditional marketing […]

  10. A nice jolt of creativity in the middle of my day. Nice to see it still exists and that strategy, which is my passion, still rules over cleverness for the sake of cleverness.

  11. […] Les paso además un link a una página de especialistas y un post con 122 casos, http://www.creativeguerrillamarketing.com […]

  12. street art for rise of the planet of the apes

  13. […] Incredible Video Examples of Guerrilla Marketing » 122 Must See Guerilla Marketing Examples » 12 Inspirational Guerrilla Marketing Examples » 50 Kick ass new guerrilla marketing examples » […]

  14. Its amazing!!!!!!!!!

  15. amazing!!! can I share it??!

  16. […] If you are ready to think all ‘blue sky’… Check out guerilla marketing. […]

  17. if anyone wants to make some $ coming up with a concept for my company Ponchillow. find us online and send an email. we are in sky mall and looking to be featured on the Ellen Show and Good day la soon this month.

  18. These are amazing!

  19. […] Ein paar hervorragende Ideen für kreatives Marketing werden anhand von 122 Bespielen auf creativeguerrillamarketing.com gezeigt. Natürlich gibt es auch auf Youtube oder Slideshare eine ganze Reihe sehenswerter […]

  20. […] Guinness 122 Must See Guerilla Marketing Examples | Creative Guerrilla Marketing […]

  21. […] on an unsuspecting target, strike quickly, cause a lot of damage and bounce almost immediately. a guerilla marketing campaign uses nontraditional materials and methods in to surprise its audience. the challenge to […]

  22. […] What guerilla marketing tactics have you tried? If you need some help to get your creative juices flowing, here are some cool examples. […]

  23. Wonderful ideas for people planning to start small business. Low cost, great results.

  24. […] has 122 must see examples of guerilla marketing here to inspire […]

  25. The Shark Week one scares me…which I guess is the whole point!

  26.  thanks for posting!

  27. Thanks, amazing.

  28. I had at least 20 favorites. Really great stuff.

  29. […] Guerrilla Marketing  : ถ้าคุณไม่รอจนถึงเดือนมีนาคมที่จะมีเทศกาล SXSW ซึ่งเป็นเทศกาลเปิดตัว Startups ไปแล้ว เพื่อที่จะเปิดตัวสินค้าคุณให้ยิ่งใหญ่ ก็ให้ทำสิ่งบ้า ๆ ไปเลยในเดือนที่คุณจะปล่อยผลิตภัณฑ์ออกมา เพื่อให้สินค้าคุณนั้นมาอยู่ตรงหน้าผู้บริโภคและต้องสร้างกระแสสื่อได้ต่ออีกด้วย  คุณต้องแน่ใจว่าคุณได้รับอนุญาติที่จะทำเคมเปญในสถานที่นั้น ๆ แล้ว ถ้าสินค้าคุณเป็นสินค้าท้องถิ่น ให้ลองคิดตัดสินใจการทำกิจกรรมในร้านอาหาร ร้านกาแฟด้วยการสร้างป้ายสัญลักษณ์ให้สนใจ หรือในถนนที่คุณสามารถคุยกับคนที่สนใจได้โดยตรง  ถ้าคุณมีงบการตลาด ลองซื้อป้าย Billboard เพื่อเข้าถึงกลุ่มคนที่มีศักยภาพที่จะมาเป็นลูกค้าคุณ ตัวอย่างที่ดีคือLivingSocial,Groupon, Box.net, DuckDuckGo, และ  Hipmunk ที่ต่างก็ซื้อป้ายโฆษณามาในอดีต สำหรับแรงบันดาลใจเพิ่มเติมลองดูที่ ตัวอย่าง นี้ซึ่งเป็น  guerrilla marketing  โดยแบรนด์ทั่วโลก […]

  30. Hey,
    Just  thought you would love hearing about a $5 marketing stunt I just did around Vancouver:
    http://blog.mydealbag.com/2012/07/26/guerrilla-marketing-goes-wild/

  31. Love how businesses’ are starting to show thier creativity by getting closer to the customer, and marketing with such rawness… Plus, it is great inspiration for any artist. Thank you creativeguerrillamarketing.com.

    Skribble®… Keep Creating. 

  32. […] shows, real-life networking, cost-effective print promotions (business cards, brochures, etc.), guerilla techniques – anything that could amplify your presence in the streets beefs up the relationship you’ve […]

  33. Amazing ads …. this is called guerrilla marketing ..?

  34. Wow the zoo one on the bus is my favourite. Most are really good though!!

  35. […] have turned to guerilla marketing as a solution to market at a lower cost with increased impact. Big companies and organizations such as Nikon, Peugeot, UNICEF, Toyota, Audi, Dove and others have used it in their campaigns with […]

  36. amazing work!

  37. A WHAT??!!!!

  38. WHO ARE YOU!!!

  39. Better then you :)

  40. […] 122 Must See Guerilla Marketing Examples […]

  41. […] of your client. This is can be done through traditional methods (press releases) or through non-traditional methods/communication campaigns. Public relations is also an effort to influence target publics. Public relations professionals […]

  42. […] billboards etc.), which is why many small businesses are looking to creative solutions like guerrilla and Internet […]

  43. […] of your client. This is can be done through traditional methods (press releases) or through non-traditional methods/communication campaigns. Public relations is also an effort to influence target publics. Public relations professionals […]

  44. Brilliant Article Ryan :)

  45. Awasome ! thank a lottttttt

  46. […] creativeguerrillamarketing.com via Nudy on […]

  47. […] Guerilla marketing starts with the “three steps rule” which states that you must give your business card to everybody who gets within three steps of you when you’re out in public. American Family Karate Academies take this concept a step further by encouraging staff to wear their uniform shirts – or even full karate gi with belt – when out on appropriate errands. This visibility is a real attention-getter and gives all staff members extra opportunities to talk about and grow the businesses. They combined this policy with commissions for anybody who brought in new customers using this method, providing incentive for all team members to participate. Even when “dressing out” didn’t result in direct conversations, the visible community presence added to front-of-mind awareness and led to inquiries days and weeks after starting the program. […]

  48. Axe effect!!!!

  49. […] has 122 must see examples of guerilla marketing here to inspire […]

  50. […] Image source Image source Image source […]

  51. […] I started to dig deeper into the word marketing after we dicussed in our Inno gruop the need of it in Kustavin Kipinä. I especially searched for interesting examples of guerilla marketing and I found this site; http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-exampl… […]

  52. […] There are several other examples of guerrilla marketing on this website. Some are genius! http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-exampl… […]

  53. Great list, but as some of the photos are very small, how about posting the links to these photos too?

  54. […] of the best examples of guerrilla marketing campaigns are those where the people do all your promotion for you. Many of the best marketing campaigns […]

  55. […] there have been a variety of successful guerilla marketing tactics employed over the years: see 122 must-see campaigns, I think they’ll be more prominent in the future as organisations of all sizes begin to seek […]

  56. […] 122 examples […]

  57. great posting!!!! Thanks a lot

  58. […] Source of the pics above along with many other right here. […]

  59. […] We encourage you to view more Seriously Fun guerilla marketing examples. […]

  60. Amazing! Thanks for sharing!

  61. While I love looking at this type of marketing to get inspiration – I often find myself questioning execution. As in, how would the Prison Break promo cake work? Dinosaurs Alive one is smart, but details within it can be easily washed away in rain/wind. These ideas are all very creative…some just make me question their efficacy of ROI.

  62. […] Bounty Guerilla Marketing Campaign (Click for source) […]

  63. […] more ideas, it’s worth paying a visit to Creative Guerrilla Marketing.com. There’s plenty there to kick-start your […]

  64. […] 122 Must See Guerilla Marketing Examples […]

  65. […] utilizing low cost and unconventional means to promote a product. There are some brilliant examples HERE. In music, it is often extremely difficult to stand out, that’s why Guerrilla methods are […]

  66. with $5 for marketing . I think can’t. But you can start marketing on Social or internet.
    http://www.ebookandyou.com

  67. […] Guerrilla marketing activity may include people giving an unexpected performance such as the flash mob, or it may be a piece of visual advertising that is incorporated into the high street in a clever and amusing way. One of the simplest and most effective is the practice of reverse-graffiti where a stencil is used on the floor, on a paving slab, and the dirt is cleaned away to create the image of the brand logo in the clean space. There are many more elaborate examples of altering the environment to create an unconventional advert. So for example a bench can be made to look like a half opened Kit Kat. The pole of a lamppost is impaled through a picture of a man in pain on the banner advertising Ibuprofen. Please see these examples here. The Fitness First chain turned the seat at a bus stop into a weight scales and the weight was shown on a digital screen next to the bus stop where the traditional poster advert would have been. At the top of a flight of escalators there was the large image of a dog scratching to advertise an anti-flea spray, the commuters walking past looked like fleas on the dog next to the tag line ”Get them off your dog”. The absorbent tissue brand Bounty placed giant overturned coffee cups and giant melting lollies in the street to promote their product. A parachute school pasted a life like image of a cityscape from above onto the floor of an elevator (as can be seen here). […]

  68. in guerrilla marketing you continually replace the ads. its not that you put it in one place then it disappears , you continue put them everywhere in most cases.

  69. […] course, doing late-night infomercials is not the only way to build brand awareness, there’s plenty of guerilla techniques for grabbing attention. That said, when you look at examples of brand search traffic that popped up […]

  70. […] only can you use 3D-printed branded products to market in more traditional ways but you can use them for guerilla marketing as well. You can 3D-print something completely out there or unseen before and potentially make headlines […]

  71. This collection of ads is inspiring! Thinking of applying guerrilla marketing on http://www.thetotobox.com :)

  72. […] might also experience the funding gap, but this is not a big deal – explore the world of guerrilla marketing and free means of communication. There is also social media, free press releases, cold emails to […]

  73. […] marketing; using guerilla marketing techniques, advertising on public transport, radio and television […]

  74. […] Experiential Marketing Trends 122 Must See Guerilla Marketing Examples How to Make Or Break An Ad In Times […]

  75. […] paid a local guerrilla marketing expert to do some unique forms of marketing. He did all sorts of things like pressure wash stencils of the book cover into the concrete at busy […]

  76. […] you are interested in looking at few more marketing campaigns like this, visit Creative guerrilla marketing […]

  77. Can you please me some good idea for http://www.makemymarriage.com please
    something very is very family oriented

  78. […] PDF File Name: 122 must see guerilla marketing examples – creative Source: http://www.creativeguerrillamarketing.com » DOWNLOAD « […]

  79. […] than anything people have been relying on in the past centuries, from social media marketing to guerilla marketing practices and so on. In reality, however, you will often find that the old-school marketing practices still […]

  80. […] Fonte: Creative Guerrilla Marketing […]

  81. […] Link: http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-exampl…My favorite guerrilla marketing example this website gives is the Sharpie advertisement. I think […]

  82. […] marketing was first noted in a Jay Conrad Levinson book written in 1984. He defined guerrilla marketing as “the act of executing an unusual or unexpected marketing activity in a common, everyday place […]

  83. […] Check out some novel ways to spread your brand at Creative Guerrilla Marketing. […]

  84. […] Article: http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-exampl… […]

  85. […] Images above were borrowed from Creative Guerrilla Marketing, Creative Pool, Guerilla Freelancing, and Prosar. Check them out for even more […]

  86. Hmm is anyone else having problems with the images on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.
    Any feed-back would be greatly appreciated.

  87. […] Images above were borrowed from Creative Guerrilla Marketing, Creative Pool, Guerilla Freelancing, and Prosar. Check them out for even more […]

  88. […] surprise and intrigue people, and hopefully generate social buzz.  Here are some examples of great guerilla marketing tactics. Most of these examples require a large budget, but you can implement your own marketing tactics […]

  89. […] In Obama election, the campaign made a phenomenal use of new media and guerrilla marketing. The campaign utilized all social media such flicker, twitter and facebook to provide the user most recent updates. Citizens received campaign ads directly on their mobile phones. And then they received personalized thank you SMS message From Barak Obama. That effort in mobile marketing and guerrilla marketing strategies was a success in Obama campaign and produced in excellent results comparing with other parties who didn’t use guerrilla marketing. More about Obama case study here. And more examples of successful guerrilla marketing campaign can be found here. […]

  90. […] In Obama election, the campaign made a phenomenal use of new media and guerrilla marketing. The campaign utilized all social media such as flicker, twitter and facebook to provide the user most recent updates. Citizens received campaign ads directly on their mobile phones. And then they received personalized thank you SMS message From Barak Obama. That effort in mobile marketing and guerrilla marketing strategies was a success in Obama campaign and produced in excellent results comparing with other parties who didn’t use guerrilla marketing. More about Obama case study here. And more examples of successful guerrilla marketing campaign can be found here. […]

  91. […] are numerous examples of notorious guerrilla marketing campaigns. The video game store, GameStop, once painted two dimensional Pac-man shapes on the street with […]

  92. i dont know about guirella

  93. I’ve read several just right stuff here. Definitely
    worth bookmarking for revisiting. I surprise how a lot attempt you
    place to create this type of great informative site.

  94. […] 122 Must See Guerilla Marketing Examples – Creative … – Guerrilla Marketing is a creative content marketing strategy that prides itself on being unconventional. Here are122 MUST SEE examples of guerrilla marketing…. […]

  95. Each ad shows how much creative a guerrilla marketing needs to be to catch eyeballs. We’ll feel proud to share our small contribution for guerrilla marketing at https://planmyad.com/blog/guerrilla-marketing-unconventional-advertising/

  96. […] via creativeguerrillamarketing […]

  97. […] marketing campaign? Tell us about it in the comments below and be sure to check out this list of “122 Must See Guerilla Marketing Examples” from […]

  98. Great content. Thanks so much

  99. […] ، Guerrilla Marketing , Guerilla Marketing را مشاهده میفرمایید که همگی از این سایت گرفته شده […]

  100. Ok

  101. Ok

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>