122 Must See Guerilla Marketing Examples
As creative thinkers we have to think of new and exciting ways to grab people’s attention every day. Sometimes it is by going bigger. Perhaps it’s by coming up with a better social media marketing strategy.
In order to find some creative advertising inspiration, I decided to search the web for the best examples of guerrilla marketing I could find. Below you’ll find 122 examples of creative marketing campaigns.
For those of you who are unfamiliar with the term, guerrilla marketing, you can find a detailed explanation on our ‘What is Guerrilla Marketing‘ page.
Here are some other great compilation articles we think you might enjoy!
- The 80 Best Guerilla Marketing Ideas I’ve Ever Seen
- 40 Amazingly Creative Double Page Magazine Ads
- Creative Uses of Stickers in Advertising
Here’s a showcase of some amazing examples of Guerilla marketing.
Nikon Guerilla Marketing Campaign
Swiss Skydive Guerilla Marketing Campaign
Fitness First Guerilla Marketing Campaign
Sharpie Guerilla Marketing Campaign
Wii Guerilla Marketing Campaign
Discovery Channel Guerilla Marketing Campaign
Peugeot 308 Guerilla Marketing Campaign
Stop Global Warming Guerilla Marketing Campaign
Unicef Guerilla Marketing Campaign
Extra Thin Schnitzel Guerilla Marketing Campaign
Duracell Guerilla Marketing Campaign
Bounty Guerilla Marketing Campaign
Charmin Guerilla Marketing Campaign
Tyskie Beer Advertisement
Toyota Ambient Ad
Dubai Healthcare City
National Geographic Museum
Maximum Ride
Elmex
Arkaden
Audi Garage Advertisement
Israel Cancer Association
Elmex
Jif
Parkinson’s Victoria
Vodafone Phone Insurance
Planetarium Prague
Dove
Kleenex
Rexona
McDonalds
Coca Cola Light
Beau Rivage Resort Casino
Divine Body Piercing
North Face
The Samaritans
Volkswagen
Fairfax
Tnuve Mini Cheese
Rentokil
IKEA
Golf GTI
Weight Watchers
Guinness
2012 Movie Advertisement
Project Cuddle
Colgate
Dublin City Council
Creative Coca-Cola Bus Stop Ad
DHL Billboard Campaign
IKEA
Prison Break
Landmine Ketchup
Panasonic Vaccum
Karate Club
Patricia Cornwell
Ford F-150
Meralco
Breast Cancer Asia
Forma Total Gym
Tattooed Mirror
Dirty Cards
Skin Cancer Towel
Cesviamo Stop Aids
Copenhagen Zoo
Twilight: Outdoor Vampire Victims
Lynx Schedule
Unicef Turn Soldiers Back Into Children
Kukkiwon World Taekwondo Headquarters
Apple Calendar
Alfa Romeo
Alzheimer’s Hamburg
Land Rover
Citroen
Alfa Romeo
Sweet And Lovely Style For You
Shumensko
First Hug
Jump! 15th Birthday Magazine Ad
Toyota Yaris
Dog Training
Skin Cancer
Mortien
WWF
Keskin Rims
Indonesian Railways
Unicef
Hung
Sporting Association For The Disabled
Car Screech
Cover Girl Lash Blast
USO Exhaust Systems
Nivea Bench
ID&T Proper White
Dos En Uno Balloon
Hung
Stihl Leaf Blowers
Fitness World
Go Back To Pompeii
Axe Effect
Swiss Cancer Foundation
Studio Universal Calendar
Its Ur Call
Wong Dog Food
Anti Corruption Soap
Grand Prix UV Protector
Plastic Pollution Coalition
Ariel
Flying Car
Lenor
King Kong 3D
Ford Mustang
Companhia Athletica Calendar
Lipton Clear Green
Skoda
Alan Wake
Dinosaurs Alive
Save The Trees
What do you think of these examples? Let us know by commenting be low! Be sure to share it with your friends if you enjoyed this set!
Just generally awesome stuff. Great post. I had a hundred favourites.
love these!
thanks for posting:D it is awesome. I love the Shark Bites !
thanks for posting:D it is awesome. I love the Shark Bites !
this whole thing is a waste of time. it sucks!
More great examples, fantastic
Tony
These are amazing! Makes me wish I was this clever.
Love these there are some really incredible and thought provoking examples!! Enjoyed seeing them all in one place thanks for sharing my company http://www.brandspankingnuu.com loves things like this its what we live for
[…] done in the past. The guys over at CreativeGuerillaMarketing.com also put up an article going over 122 different non-traditional marketing […]
A nice jolt of creativity in the middle of my day. Nice to see it still exists and that strategy, which is my passion, still rules over cleverness for the sake of cleverness.
[…] Les paso además un link a una página de especialistas y un post con 122 casos, http://www.creativeguerrillamarketing.com […]
street art for rise of the planet of the apes
[…] Incredible Video Examples of Guerrilla Marketing » 122 Must See Guerilla Marketing Examples » 12 Inspirational Guerrilla Marketing Examples » 50 Kick ass new guerrilla marketing examples » […]
Its amazing!!!!!!!!!
amazing!!! can I share it??!
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if anyone wants to make some $ coming up with a concept for my company Ponchillow. find us online and send an email. we are in sky mall and looking to be featured on the Ellen Show and Good day la soon this month.
These are amazing!
[…] Ein paar hervorragende Ideen für kreatives Marketing werden anhand von 122 Bespielen auf creativeguerrillamarketing.com gezeigt. Natürlich gibt es auch auf Youtube oder Slideshare eine ganze Reihe sehenswerter […]
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[…] on an unsuspecting target, strike quickly, cause a lot of damage and bounce almost immediately. a guerilla marketing campaign uses nontraditional materials and methods in to surprise its audience. the challenge to […]
[…] What guerilla marketing tactics have you tried? If you need some help to get your creative juices flowing, here are some cool examples. […]
Wonderful ideas for people planning to start small business. Low cost, great results.
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The Shark Week one scares me…which I guess is the whole point!
thanks for posting!
Thanks, amazing.
I had at least 20 favorites. Really great stuff.
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Hey,
Just thought you would love hearing about a $5 marketing stunt I just did around Vancouver:
http://blog.mydealbag.com/2012/07/26/guerrilla-marketing-goes-wild/
Love how businesses’ are starting to show thier creativity by getting closer to the customer, and marketing with such rawness… Plus, it is great inspiration for any artist. Thank you creativeguerrillamarketing.com.
Skribble®… Keep Creating.
[…] shows, real-life networking, cost-effective print promotions (business cards, brochures, etc.), guerilla techniques – anything that could amplify your presence in the streets beefs up the relationship you’ve […]
Amazing ads …. this is called guerrilla marketing ..?
Wow the zoo one on the bus is my favourite. Most are really good though!!
[…] have turned to guerilla marketing as a solution to market at a lower cost with increased impact. Big companies and organizations such as Nikon, Peugeot, UNICEF, Toyota, Audi, Dove and others have used it in their campaigns with […]
amazing work!
A WHAT??!!!!
WHO ARE YOU!!!
Better then you :)
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[…] of your client. This is can be done through traditional methods (press releases) or through non-traditional methods/communication campaigns. Public relations is also an effort to influence target publics. Public relations professionals […]
Brilliant Article Ryan :)
Awasome ! thank a lottttttt
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[…] Guerilla marketing starts with the “three steps rule” which states that you must give your business card to everybody who gets within three steps of you when you’re out in public. American Family Karate Academies take this concept a step further by encouraging staff to wear their uniform shirts – or even full karate gi with belt – when out on appropriate errands. This visibility is a real attention-getter and gives all staff members extra opportunities to talk about and grow the businesses. They combined this policy with commissions for anybody who brought in new customers using this method, providing incentive for all team members to participate. Even when “dressing out” didn’t result in direct conversations, the visible community presence added to front-of-mind awareness and led to inquiries days and weeks after starting the program. […]
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Axe effect!!!!
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[…] Image source Image source Image source […]
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Great list, but as some of the photos are very small, how about posting the links to these photos too?
[…] of the best examples of guerrilla marketing campaigns are those where the people do all your promotion for you. Many of the best marketing campaigns […]
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great posting!!!! Thanks a lot
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[…] We encourage you to view more Seriously Fun guerilla marketing examples. […]
Amazing! Thanks for sharing!
While I love looking at this type of marketing to get inspiration – I often find myself questioning execution. As in, how would the Prison Break promo cake work? Dinosaurs Alive one is smart, but details within it can be easily washed away in rain/wind. These ideas are all very creative…some just make me question their efficacy of ROI.
[…] Bounty Guerilla Marketing Campaign (Click for source) […]
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[…] 122 Must See Guerilla Marketing Examples […]
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[…] utilizing low cost and unconventional means to promote a product. There are some brilliant examples HERE. In music, it is often extremely difficult to stand out, that’s why Guerrilla methods are […]
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with $5 for marketing . I think can’t. But you can start marketing on Social or internet.
http://www.ebookandyou.com
[…] Guerrilla marketing activity may include people giving an unexpected performance such as the flash mob, or it may be a piece of visual advertising that is incorporated into the high street in a clever and amusing way. One of the simplest and most effective is the practice of reverse-graffiti where a stencil is used on the floor, on a paving slab, and the dirt is cleaned away to create the image of the brand logo in the clean space. There are many more elaborate examples of altering the environment to create an unconventional advert. So for example a bench can be made to look like a half opened Kit Kat. The pole of a lamppost is impaled through a picture of a man in pain on the banner advertising Ibuprofen. Please see these examples here. The Fitness First chain turned the seat at a bus stop into a weight scales and the weight was shown on a digital screen next to the bus stop where the traditional poster advert would have been. At the top of a flight of escalators there was the large image of a dog scratching to advertise an anti-flea spray, the commuters walking past looked like fleas on the dog next to the tag line ”Get them off your dog”. The absorbent tissue brand Bounty placed giant overturned coffee cups and giant melting lollies in the street to promote their product. A parachute school pasted a life like image of a cityscape from above onto the floor of an elevator (as can be seen here). […]
in guerrilla marketing you continually replace the ads. its not that you put it in one place then it disappears , you continue put them everywhere in most cases.
[…] course, doing late-night infomercials is not the only way to build brand awareness, there’s plenty of guerilla techniques for grabbing attention. That said, when you look at examples of brand search traffic that popped up […]
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[…] only can you use 3D-printed branded products to market in more traditional ways but you can use them for guerilla marketing as well. You can 3D-print something completely out there or unseen before and potentially make headlines […]
This collection of ads is inspiring! Thinking of applying guerrilla marketing on http://www.thetotobox.com :)
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[…] paid a local guerrilla marketing expert to do some unique forms of marketing. He did all sorts of things like pressure wash stencils of the book cover into the concrete at busy […]
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Can you please me some good idea for http://www.makemymarriage.com please
something very is very family oriented
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[…] Fonte: Creative Guerrilla Marketing […]
[…] Link: http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-exampl…My favorite guerrilla marketing example this website gives is the Sharpie advertisement. I think […]
[…] marketing was first noted in a Jay Conrad Levinson book written in 1984. He defined guerrilla marketing as “the act of executing an unusual or unexpected marketing activity in a common, everyday place […]
[…] Check out some novel ways to spread your brand at Creative Guerrilla Marketing. […]
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[…] Images above were borrowed from Creative Guerrilla Marketing, Creative Pool, Guerilla Freelancing, and Prosar. Check them out for even more […]
Hmm is anyone else having problems with the images on this blog loading?
I’m trying to find out if its a problem on my end or if it’s the blog.
Any feed-back would be greatly appreciated.
[…] Images above were borrowed from Creative Guerrilla Marketing, Creative Pool, Guerilla Freelancing, and Prosar. Check them out for even more […]
[…] surprise and intrigue people, and hopefully generate social buzz. Here are some examples of great guerilla marketing tactics. Most of these examples require a large budget, but you can implement your own marketing tactics […]
[…] In Obama election, the campaign made a phenomenal use of new media and guerrilla marketing. The campaign utilized all social media such flicker, twitter and facebook to provide the user most recent updates. Citizens received campaign ads directly on their mobile phones. And then they received personalized thank you SMS message From Barak Obama. That effort in mobile marketing and guerrilla marketing strategies was a success in Obama campaign and produced in excellent results comparing with other parties who didn’t use guerrilla marketing. More about Obama case study here. And more examples of successful guerrilla marketing campaign can be found here. […]
[…] In Obama election, the campaign made a phenomenal use of new media and guerrilla marketing. The campaign utilized all social media such as flicker, twitter and facebook to provide the user most recent updates. Citizens received campaign ads directly on their mobile phones. And then they received personalized thank you SMS message From Barak Obama. That effort in mobile marketing and guerrilla marketing strategies was a success in Obama campaign and produced in excellent results comparing with other parties who didn’t use guerrilla marketing. More about Obama case study here. And more examples of successful guerrilla marketing campaign can be found here. […]
[…] are numerous examples of notorious guerrilla marketing campaigns. The video game store, GameStop, once painted two dimensional Pac-man shapes on the street with […]
i dont know about guirella
I’ve read several just right stuff here. Definitely
worth bookmarking for revisiting. I surprise how a lot attempt you
place to create this type of great informative site.
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Each ad shows how much creative a guerrilla marketing needs to be to catch eyeballs. We’ll feel proud to share our small contribution for guerrilla marketing at https://planmyad.com/blog/guerrilla-marketing-unconventional-advertising/
[…] via creativeguerrillamarketing […]
[…] marketing campaign? Tell us about it in the comments below and be sure to check out this list of “122 Must See Guerilla Marketing Examples” from […]
Great content. Thanks so much
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