November 4, 2011 by Ryan Lum - 14 comments
Sometimes all it takes is a little creativity. Although considered a more traditional form of advertising, marketers continue to use magazine advertisements to get their message out. The only problem is how to actually be seen? Magazines advertisements can comprise over 30% of the actual publication. [
Advertising Agency: Unknown
Advertising Agency: Leo Burnett, Bangkok, Thailand
Advertising Agency: Shanghai J&J Advertising Co., China
Advertising Agency: 303, Perth, Australia
“I’d do anything for money. The game show where pain equals cash.”
(Advertising Agency: Le Bureau, Stockholm, Sweden)
Advertising Agency: WE Marketing Group, Shanghai, China
Post it glue was used to give the impression that icecream and tomato sauce from a hotdog had stuck to the shirts of people on the opposite page. By the time the page was opened however the stains were back on the icecream and hotdog.
(Advertising agency: Leo Burnett Mumbai)
Advertising Agency: Grey, Stockholm, Sweden
“SulAmerica prevents you from doing the same with the resources of your company.”
Advertising Agency: MPM Advertising, Brazil
Advertising Agency: Lg2, Quebec, Canada
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Advertising Agency: Grey Group, Hochiminh City, Vietnam
Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor.
Advertising Agency: Jamshop, Adelaide, Australia
It’s a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby’s mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion.
Advertising Agency: Milk, Lithuania
“Your Life can turn in a second.”
What’s behind of every successful person? On the cover of the entertainment magazines, some famous or successful always appears. But we can’t afford these people. so we use the back covers of the magazines to create the illusion with exact body doubles to find out: What is behind of every great man? The answer was the concept of the campaign: “Behind every great man there is a Grand Vitara SZ”
Advertising School: SVA New York, USA
There is another way.
“The safety razor that follows your shapes.”
Advertising Agency: Dragster, Gothenburg, Sweden
STYX underwear: only time Styx Underwear for men has a special character – offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man’s rear end (buttocks).
Advertising Agency: DDB, Stockholm, Sweden
“Deforestation continues with the turn of a page”
Advertising Agency: LINKSUS, Beijing, China
“No brush. No hassle. No roots in just 10 easy minutes.”
Advertising Agency: Martin|Williams, Minneapolis, USA
The double page spread was glued together and had to be forced apart to see the ad.
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
The project shows how a donation for building homes for typhoon victims also helps the advertiser through Project AHON. Media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross.
Advertising Agency: BBDO Guerrero Proximity, Philippines
“Turn this page from right to left several times. Now you know how our pilots feel when they reach the finish line.”
The ad appears on two consecutive facing page of the magazine. The first page shows a cute smiling girl. The second page has the photograph of an old woman. When readers turns the page, he/she realizes that the girl’s eyes are actually the old woman’s eyes. He/she also sees the message, “Donate” and logo of National Association for the Blind on second page. Thus, driving home the point in a very simple, endearing and effective manner.
Your Life can turn in a second.
Advertising Agency: FNL Communications, Sydney, Australia
“Look at the page facing the sun light. And see how you can benefit from it.” (Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel)
Advertising Agency: JWT, Tel Aviv, Israel
Advertising Agency: Grey, Stockholm, Sweden