Oreo Uses Twitter to 3D Print Custom Cookies at #SXSW

by Ryan Lum March 7, 2014, 10:28 AM 3.9k Views 1 Comment

SXSW is an opportunity to learn from some of the brightest minds in various industries from around the world. It’s an annual music, film and interactive conference held in Austin, Texas. It also happens to be a popular event to try some fun and engaging marketing campaigns!

At South by Southwest Interactive, vending machines will listen to Twitter trends to 3D print Oreo cookies. These 3D-printed Oreos are still completely edible and are assembled within two minutes, allowing participants to choose from over a dozen varieties.

Follow the trend via the twitter hashtag #eatthetweet

Tweets about “#eatthetweet”

[via Adweek]

oreo SxSW

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+