UNICEF Sells Dirty Water in Guerrilla Marketing Campaign

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign

I remember stumbling across this genius guerrilla marketing campaign idea a couple months back. This campaign is a great example of guerrilla marketing because it created a huge buzz in the street and actually returned great results.

A vending machine was set up on the streets advertising dirty water. Instead of different varieties of soda, it was actually different varieties of diseases found in dirty water. Stunning! It is even more interesting that people would actually put in a $1 (which ultimately was donated to the cause) to see what came out.

Let us know your thoughts of this campaign by commenting below!

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

For more information, visit: http://www.dirtywaterinfo.com/

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+