UNICEF Sells Dirty Water in Guerrilla Marketing Campaign

September 22, 2010 by Ryan Lum - 2 comments

I remember stumbling across this genius guerrilla marketing campaign idea a couple months back. This campaign is a great example of guerrilla marketing because it created a huge buzz in the street and actually returned great results.

A vending machine was set up on the streets advertising dirty water. Instead of different varieties of soda, it was actually different varieties of diseases found in dirty water. Stunning! It is even more interesting that people would actually put in a $1 (which ultimately was donated to the cause) to see what came out.

Let us know your thoughts of this campaign by commenting below!

For more information, visit: http://www.dirtywaterinfo.com/