UNICEF Sells Dirty Water in Guerrilla Marketing Campaign

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign

I remember stumbling across this genius guerrilla marketing campaign idea a couple months back. This campaign is a great example of guerrilla marketing because it created a huge buzz in the street and actually returned great results.

A vending machine was set up on the streets advertising dirty water. Instead of different varieties of soda, it was actually different varieties of diseases found in dirty water. Stunning! It is even more interesting that people would actually put in a $1 (which ultimately was donated to the cause) to see what came out.

Let us know your thoughts of this campaign by commenting below!

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

UNICEF Sells Dirty Water in Guerrilla Marketing Campaign Guerrilla Marketing Photo

For more information, visit: http://www.dirtywaterinfo.com/

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

4 Comments

  1. WOW!!!!! really creative. I like it. I hope we do some like that in Argentina, but Im affraid pour people will want to still the vending machine to take the coins… shame on us

  2. So if $1 can provide a child with 40 days of clean drinking water… why are we buying bottled water for $1.50 a bottle?

  3. […] SEE ALSO: UNICEF Sells Dirty Water in Guerrilla Marketing Campaign […]

  4. […] Lum, Ryan. “UNICEF Sells Dirty Water in Guerrilla Marketing Campaign.” Creative Guerrilla Marketing. N.p., 22 Sept. 2010. Web. 12 Dec. 2012. <http://www.creativeguerrillamarketing.com/guerrilla-marketing/unicef-sells-dirty-water-in-guerrilla-…&gt;. […]

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