Sky Go’s Talking Windows

Are you bored? Get Sky Go for your mobile.

What would you think if you started nodding off and suddenly heard a voice in your hear? Well that’s just what this company did. Sky Go is a tv network that just released a new mobile version of their service. To promote their new offering, they placed a small transmitter that emitted “high-frequency vibrations” to transmit a special advertising message that could only be heard when a train passenger puts his/her head against the window.

They realized that a lot of train passengers often get tired and bored and put their head against the window. Who knew that you could send message directly to the brain!

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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