Sky Go’s Talking Windows
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What would you think if you started nodding off and suddenly heard a voice in your hear? Well that’s just what this company did. Sky Go is a tv network that just released a new mobile version of their service. To promote their new offering, they placed a small transmitter that emitted “high-frequency vibrations” to transmit a special advertising message that could only be heard when a train passenger puts his/her head against the window.
They realized that a lot of train passengers often get tired and bored and put their head against the window. Who knew that you could send message directly to the brain!