20 Amazingly Branded Company Facebook Timeline Pages

20 Amazingly Branded Company Facebook Timeline Pages

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

If you haven’t heard, Facebook recently released the Timeline update for brands and companies. As of Wednesday, brands have been given the opportunity to opt in to the new redesign and explore the new features. If you’re unfamiliar with the new features, here is a brief breakdown:


1) Updated Look

  • Mimics Timeline for personal pages
  • Cover photo allows more branding
  • 4 ‘featured’ tabs
  • Create milestones and featured posts
  • On-page analytics
2) Reduces Tab Visibility
  • No more left column of tab links.
  • Only displays 4 ‘featured’ tabs at the top.
  • Tabs will now be ‘above the fold’
3) No Default Landing Page
  • If a user has or hasn’t ‘liked’ your page, they will still land on the same design.
  • Ability to ‘pin’ certain posts to the top to make the ‘sticky’
4) Current Tab Content and Apps Are Outdated
  • The new pixel layout is 810px and is no longer the 520px width
  • Brand Page icons are now 111×74

Read more about the pros and cons here.

Now if you are convinced to convert and try the new Facebook Timeline for Brands, be sure to make the experience memorable! Below are some of the best branded Facebook Timeline pages for brands we’ve seen. It’s only the beginning!

1) Sharpie

Although they haven’t updated their tabs, the cover photo makes a huge impact and inspires their customers to “grab a Sharpie product and make something already!”
20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

2) Fanta

Fanta really jumped on the band wagon as it seems they had practice with the personal timeline. The page profile picture integrates very well with the cover photo. The movement and color really leads the eye. They are using the ‘pinned post’ feature which is nice to see. Their featured tabs are branded and look clean! Good job!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

3) Starbucks

This brand went with a creative ‘instagram’ look and feel. More importantly they branded their featured tabs to look very clean and simple.

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

4) Lexus

Lexus dawns a very sleek look by using darker colors that emphasize the cover photo. The featured tabs as well branded and designed to look elegant and modern.

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

5) Manchester United

What a great cover photo that really gets the fans excited! The brand profile picture is also very clean and looks good on the page.

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

6) Dove

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

7) Madonna

Using one of her album covers as her cover photo brings a lot of vibrant colors to her page. She also pins her latest music video to get people excited!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

8) Coca-Cola

Yea, you’ve probably seen this on every other article about Facebook Timeline Examples, but there is a reason. This brand gets it!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

9) Nike

Their page dawns a very energetic and dramatic cover photo to get people excited. Instead of using the “pin”, they “feature” a certain article to make it span across the whole page. Great for high quality photography or video sharing!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

10) Toyota

Great use of the featured tabs and arrangement!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

11) Facebook

Of course you have to include the makers!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

12) Walmart

Loved the use of the boxes in the cover photo as it really leads the eye to the brand logo! It’s also nice they include a way to leave feedback.

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

13) Macy’s

Loved the fact they try to include their fans in the ‘pinned’ post. The brand asks their customers to “upload a pic of your favorite Macy’s memory right here on Facebook. Don’t forget to include the date!” Great engagement strategy.

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

14) Red Bull

Another one that you’ve probably already have seen. It’s high energy and they engage their audience well. Play a game with the Timeline!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

15) Livestrong

Loved this implementation as it all ‘fits’. The cover photo even interacts with the last featured tab! This is definitely one of my favorites as it is very well branded.

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

16) The New York Times

Really nice cover photo that brings your back to the people and the life of journalism. Also a very bold page profile picture!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

17) Today Show

Simple and to the point. Profile photo is clean and the cover photo is simple.

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

18) GoPro

High action, simple profile photo and wonderful product. Love the fact that they ‘pin’ featured videos of the day!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

19) People.com

Good thing they feature people on the cover photo!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

20) Gatorade

High intensity, dramatic photos and all around amazing!

20 Amazingly Branded Company Facebook Timeline Pages Guerrilla Marketing Photo

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

37 Comments

  1. [...] donde la gran F hará el rollout global de sus páginas a partir del 31 de este mes. No obstante, algunas de las principales marcas han comenzado ha implementar este nuevo diseño con diversas novedades a tomar en [...]

  2. Very interesting for inspiration, thanks! My Facebook timeline page about digital signage: 
    http://www.facebook.com/Blusem

  3. Very interesting for inspiration, thanks! I show you my Facebook timeline page about digital signage: 
    http://www.facebook.com/Blusem

  4. Ryan, great post, I found it very interesting. I took a look at the Walmart page, specifically the feedback “What’s on your mind”. When I took a quick glance almost everything was complaints. I am about to update my page
    http://www.facebook.com/TickPick and I was interested in hearing if you really think the feedback tab is beneficial. 

  5. Haha, I’d say in the case of Walmart, it doesn’t quite work. It would be more beneficial if it had also had great feedback. They already don’t have a strong brand image, so I probably wouldn’t have made it a featured tab. Perhaps another method of dealing with complaints would be better suited for them.

    I think having a feedback tab in general would be beneficial for some brands. Then again, i’d assume most people would just post directly to the wall to leave their feedback. I’d say, no need for a feedback tab.

  6. I’ve just updated mine – thanks for the inspiration:
    https://www.facebook.com/Graphic.Web.Design.Essex

  7. Very good examples. You can even find some of them on my Facebook Page too. My favorites not just pretty, but also emotional FB Pages. https://www.facebook.com/eFanPageDesigns 

  8. Hi guys. Lovely timelines on this blog.. Well done yawl. Have a look at this http://www.facebook.com/Social…
    We also have a photoshop template and action script for pages Oh and it’s FREE.Cheers

  9. Amazing work!

  10. Really great examples! Thanks!  We have been having a blast working on ours…check it out: http://www.facebook.com/batteries4less

    Thanks again!

  11. [...] While the larger photo is certainly a lot of real estate to work with, it should enable brands to get creative with how they use it. Also, before you go shamelessly promoting your newest specials, take note of the restrictions [...]

  12. [...] Timeline. As the deadline to transition gets closer, more companies are beginning to publish their branded Timeline pages, leveraging the updated design to display creative cover images and using the new content tools to [...]

  13. [...] some great examples of company timeline [...]

  14. This one is nice:https://www.facebook.com/thehuntsf

  15. Here’s a great page to help entice people to quit smoking – http://www.facebook.com/pages/Spend-On-This-Not-That/362518327127829

  16. [...] 20 Amazingly Branded Company Facebook Timeline Pages, Creative Guerrilla Marketing — The best way to get creative when it comes to your cover image (and you will need to be creative because there are some seriously limiting rules), is to see what others are doing. [...]

  17. [...] 20 great examples of brand’s timeline in facebook 04/05/2012 20 AMAZINGLY Branded Company Facebook Timeline Pages. [...]

  18. [...] 20 AMAZINGLY Branded Company Facebook Timeline Pages. [...]

  19. I reblogged this post in http://wp.me/pRTWi-9G 

    If I were to chose my favorite Facebook home pages, I would go for:
    Gatorade = Energy.
    The intensity of the basketball players “giving it all” is remarkable + Love the New logo! (I´ve written on this as well, if you care for more on amazing new logos http://wp.me/pRTWi-91)

    The New York Times = Heritage.
    I think they show here how they are people, united and with an admirable heritage (from 1800′ till today)

    Timeline pages are much more human and give brands the chance to show their colors, don´t you think? Which one is your favorite?
    http://www.mgcabral.com

     

  20. Download free Facebook Timeline Cover pictures of nature, scenic, outdoor and landscape scenes and photos from these quality websites.

  21. Hi Ryan,

    inspired by your analysis of these pages, I have also updated my page. It is about my custom guitars. Take a look here http://www.facebook.com/dartguitars

    Thank you for a great post!

    Constantin, D’Art Guitars

  22. Very Nice post i liked Sharpie and Manchester United Timeline covers amazing, timeline actually shows creativity of the person this is the best feature ever on facebook i am loving it thanks for this post also.

  23. Took 4 months for me to see that you responded (my fault) – I appreciate the insights.

  24. Sorry i can’t see the images. Could you please reupload them?

  25. Hi guys. This one is nice : https://www.facebook.com/tinka

  26. Nice blog, thanks. I like this one too https://www.facebook.com/womanvswomaniser?ref=hl

  27. You guys should also check out Xoria advertising’s page! it’s one of the most creative pages i’ve seen!! http://i46.tinypic.com/2jdjaj7.jpg

  28. [...] don’t need a big brand marketing budget to build a dynamic and engaging Facebook page. You can make your approach more grassroots by [...]

  29. this is the nicest in my country, take a look: https://www.facebook.com/juiceskycom

  30. Awesome! Totally agree with these pages. I also love Sephora, SoulPancake, and Skittles. This is my company’s Facebook Page, we are in the addiction treatment field. Recovery rocks: https://www.facebook.com/WatershedRecovery

  31. Love the Toyota one!

  32. Hello Ryan. Check out our page at http://www.facebook.com/ZerCustoms . Could you drop us a few opinions on it? Thanks!

  33. Link exchange is nothing else but it is only placing
    the other person’s webpage link on your page
    at appropriate place and other person will also do similar in support
    of you.

  34. Hello, everything is going fine here and ofcourse every one is sharing facts, that’s actually excellent,
    keep up writing.

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